Italian Pasta Brand पास्ता प्याकेजिङ by Olha Takhtarova is a highly esteemed winner of the very prestigious 2024 A' Design Award कांस्य पुरस्कार in प्याकेजिङ डिजाइन Competition Category.
कांस्यप्याकेजिङ· 2024
Italian Pasta Brand पास्ता प्याकेजिङ
Client: SOTB and D
A' Design Award कांस्य पुरस्कार Winner in प्याकेजिङ Category
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The Design
About Italian Pasta Brand पास्ता प्याकेजिङ
इटालियन पास्ता ब्रान्ड विभिन्न प्रकारका पास्ता उत्पादनहरू र ससहरूको दायराका लागि तयार गरिएको प्याकेजिङ र भिजुअल पहिचान डिजाइन हो। गाढा नीलो आधार रङले सम्पूर्ण दायरालाई एकताबद्ध बनाउँछ, जबकि सुन्तला, कोरल, बैजनी, हरियो र निलो जस्ता चम्किला रङहरूले सेल्फमा प्रत्येक पास्ताको आकारलाई छुट्याउँछन्। सुनौलो प्यान्टोन एक्सेन्ट र शेफ देखाउने उत्कीर्ण लोगोले परम्परागत पास्ता बनाउने विधिहरूलाई सङ्केत गर्छ। प्रत्येक प्याकमा पकाउने निर्देशनहरू र पोषण सम्बन्धी विवरणहरू छापिएका छन्, र स्पष्ट टाइपोग्राफीले छिटो पढ्न सजिलो बनाउँछ। प्याकेजिङका लागि पुनः प्रयोग गर्न मिल्ने सामग्रीहरू प्रयोग गरिएको छ।
The Recognition
About the A' Design Award कांस्य पुरस्कार
Italian Pasta Brand पास्ता प्याकेजिङ A' Design Award कांस्य पुरस्कारको विजेता हो, सृजनशीलता, चातुर्य र सूझबुझले विशिष्ट उत्कृष्ट डिजाइनहरूलाई दिइने उच्च प्रतिष्ठाको मान्यता। कांस्य विजेताहरू कुशल र उल्लेखनीय रूपमा सृजनशील कृतिहरू हुन्, जसले डिजाइनरहरूको व्यापक अनुभव, कल्पनाशक्ति र साधनसम्पन्नता पुष्टि गर्छन्। Italian Pasta Brand पास्ता प्याकेजिङ उच्च सम्मानित, प्रशंसित र प्रिय वस्तु, उल्लेखनीय रूपमा व्यावसायिक र नवीन, बन्नेछ भन्ने अपेक्षा छ। Italian Pasta Brand पास्ता प्याकेजिङ ले आवश्यकता उत्कृष्ट रूपमा पूरा गर्छ, इच्छालाई छुन्छ र जिज्ञासा जगाउँछ।
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The project aimed to create a unique brand that would appeal to the main target audience and attract a new, younger audience. The task was to incorporate the image of traditional pasta-making methods and modern challenges and innovations into the visual identity and packaging design. This design should stand out in the competitive market of pasta products not just because of its aesthetics, but also because it embodies the brand's core values and attractiveness.
- Dimensions & Packaging
- Penne, Conchiglie, Farfallei, Cavatappi, Felinni, Fusilli, Macceroni- packing size 340 x 270 mm
Linguine, Spaghetti, Bucatini - packing size 300 x 120 mm
Marinara Sauce, Tomato Basil - sticker 30 x 70 mm - Tags
- packaging, pasta, Italy, food packaging
- Production Technology
- The packaging for Italian pasta emphasizes its high quality and premium nature through attractive design and top-tier materials. It includes essential information like cooking instructions and nutritional details while employing vibrant colors and quality printing. Gold Pantone color adds a luxurious touch, enhancing perceived value. Moreover, the packaging is eco-friendly, using recyclable materials.
- Design Challenge
- Creating impressive packaging for each variant of pasta required collaborative work on an attractive and practical design. It was expected that this approach would grab customers' attention and make it easy to identify the contents of each package. The main goal was to blend beauty and utility, creating packaging that is both visually appealing and informative. Font selection was also considered to facilitate quick understanding of the key features of the packaging and provided information. This carefully thought-out approach not only enhances visual appeal but also ensures quick and informative understanding of the contents.
- Research
- The work on the new brand of pasta products began with Market and competitor analysis, identifying trends and consumer needs. The target audience was defined, along with their preferences and behavioral characteristics. Next, the stage of creating a unique brand image and aesthetically appealing and informative packaging design that corresponds to the brand and attracts consumers' attention follows.
- Inspiration
- The visual identity of Chefz Food is characterized by vibrant colors and clear zoning. The color palette includes a deep blue color that unifies all elements in the packaging design into a cohesive whole. Bold and bright shades of orange, coral, purple, green, and blue effectively distinguish the product on the shelf, help differentiate individual items in the product line, and stand out favorably against competitors.
- Project Duration
- Dubai, UAE the project began in September 2022 and ended in March 2023
- Operation Flow
- Packaging should be convenient and attractive to the target audience. This requires analyzing the audience, market and competitors. The values and style of Chefz Food are reflected in the unique logo with the image of the chef. This character represents the brand and communicates with consumers, creating connections. "Engraved" logo emphasizes tradition and quality, setting the product apart. The packaging is visually appealing, informative and provides easy recognition of the contents.
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