Journey To Lijiang चित्रण शृंखला

Press Kit

Unique Properties

This group of illustrations cleverly uses the image of a tile cat as the visual focus, closely connected to multiculturalism, creating a unique and emotional atmosphere, showcasing the magnificent natural relics and profound ethnic charm of Lijiang to the audience. Wa Mao not only serves as an emotional guide, but also carries the essence of Lijiang's traditional culture, and presents it in a modern aesthetic way, injecting new era connotations into Lijiang's humanities and natural culture.

Dimensions & Packaging

3600 x 3600 pixels, 300dpi, RGB.

Tags

Cultural symbol, the Old Town of Lijiang, illustration, IP image, national style illustration

Production Technology

The series of illustrations and expressions are drawn by the illustrator vector design software. It is produced by high level printing and manufacturing technologies to show the details of beautiful and exquisite illustrations.

Design Challenge

The difficulty lies in the abstract extraction and reorganization of Lijiang cultural symbols, combined with modern popular design trends and technological means through emotional interactive experience forms for dissemination, so as to keep up with the trend of the times, make progress in visual aesthetics, cultural inheritance, and form innovation, retain traditional charm, and keep up with the pace of aesthetic appreciation of the times.

Research

Lijiang, as a sacred land with many world cultural heritage sites, records the long history of human civilization development. Its unique geographical location, ancient town and district civilization, and natural scenery have nurtured Lijiang's unique material cultural heritage; The multi-ethnic environment and the skills passed down from generation to generation have also preserved rich intangible cultural characteristics for us, forming its unique cultural genes that should be protected and inherited, so that its culture does not disappear under the wave of commercial development and modern urbanization.

Inspiration

Using the cultural symbol of Lijiang's intangible cultural heritage, Wa Mao, as an index to connect the Lijiang cultural and tourism routes for illustration and image design. As a witness and guardian of the history of the ancient town, connect the diverse cultural landscapes of Lijiang. Using illustration language to express the outstanding talents of Lijiang, endowing traditional culture with new era connotations and modern forms of expression.

Project Duration

Launched in China 2023.

Operation Flow

Abstract extraction and reshaping of cultural symbols, spreading the urban culture of Lijiang in a highly creative and modern aesthetic way. Deeply exploring the unique charm and profound heritage of Lijiang culture, it has aroused people's love and awareness of the protection of Lijiang urban culture.

Image Credits

Image #1 : Illustration Ju Jijing 2023.
Image #2 : Illustration Ju Jijing 2023.
Image #3 : Illustration Ju Jijing 2023.
Image #4 : Illustration Ju Jijing 2023.
Image #5 : Illustration Ju Jijing 2023.