Infinite Borders ब्रान्ड पहिचान by Netease Games Art Design Center is a highly esteemed winner of the very prestigious 2025 A' Design Award स्वर्ण पुरस्कार in ग्राफिक्स, चित्रण र दृश्य सञ्चार डिजाइन Competition Category.
स्वर्णग्राफिक· 2025
Infinite Borders ब्रान्ड पहिचान
by Netease Games Art Design Center
Client: NetEase Games
A' Design Award स्वर्ण पुरस्कार Winner in ग्राफिक Category
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The Design
About Infinite Borders ब्रान्ड पहिचान
इन्फिनिट बोर्डर्स तीन राज्य (थ्री किङ्डम्स) युगमा आधारित रणनीति खेलको लागि तयार पारिएको ब्रान्ड पहिचान हो। ब्रान्ड ग्राफिक नामका चित्रात्मक अक्षरहरू र रणनीति खेल खेल्दा देखिने ग्रिड वर्गको छापबाट व्युत्पन्न गरिएको छ। हान राजवंशमा लोकप्रिय रङहरू—कालो, रातो र सेतो—लाई प्राथमिक रङका रूपमा प्रयोग गरिएको छ। फ्ल्याट क्यालिग्राफिक ब्रशस्ट्रोकहरूले सहायक तत्वको काम गर्छन्। आधुनिक टाइपोग्राफीले व्यवस्थित र फ्ल्याट दृश्य प्रणालीलाई पूर्णता दिन्छ। यो डिजाइन डिजिटल पोस्टरहरू, प्रयोगकर्ता इन्टरफेस स्क्रिनहरू र मुद्रित सामग्रीहरूमा लागू गरिएको छ, र दृश्यात्मक एकरूपता कायम राख्दै विभिन्न च्यानलहरूमा विस्तार गर्न सकिन्छ।
The Recognition
About the A' Design Award स्वर्ण पुरस्कार
Infinite Borders ब्रान्ड पहिचान A' Design Award स्वर्ण पुरस्कारको विजेता हो, प्रथम श्रेणीका, अद्भुत र उत्कृष्ट डिजाइनहरूलाई दिइने अत्यन्त प्रतिष्ठित मान्यता। स्वर्ण विजेताहरू अत्यन्त नवीन, दूरदर्शी र चम्किला कृतिहरू हुन्, जसले डिजाइनरहरूको प्रतिभा, ज्ञान र कौशल प्रतिबिम्बित गर्छन्। Infinite Borders ब्रान्ड पहिचान सबैभन्दा बढी प्रशंसित, प्रवृत्ति निर्माण गर्ने, स्मारकीय आविष्कार बनी अभूतपूर्व मूल्य दिनेछ भन्ने अपेक्षा छ। Infinite Borders ब्रान्ड पहिचान ले तीव्र इच्छा जगाउँछ, जोश उत्पन्न गर्छ, सृजनशीलतालाई प्रोत्साहन दिन्छ र मोहित पार्छ।
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Positioned "The Authentic and Passionate Three Kingdoms," the brand traces the pictographic characters of its name and combines them with the "grid square" impression from strategy games to derive its brand graphics. It extracts the popular colors of black, red, and white from the Han Dynasty as its primary colors. Flat calligraphic brushstrokes are used as auxiliary elements. By incorporating modern typography, the brand provides new cultural experiences for the Three Kingdoms era.
- Dimensions & Packaging
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- Tags
- the Three Kingdoms,traditional innovation,oriental aesthetics, brand design
- Production Technology
- This design will be applied to digital posters, UI interfaces, and physical prints. By using a systematic, modern, and flat design, it ensures ease of extension for designers across various channels while maintaining overall brand visual consistency.
- Design Challenge
- To recreate an authentic impression of the Three Kingdoms, the design must have historical and cultural significance while embodying modern aesthetics and trends. Additionally, it needs to consider digital and print applications and ensure ease of extension for a global audience.
- Research
- By visiting museums of the Han Dynasty and the Three Kingdoms era, we studied artifacts' color schemes, textures, and other characteristics. We researched the age demographics and preferences of players, combining this with the game's own mechanics. Integrating these studies and research, we extracted pictographic characters and popular colors of the Han Dynasty, merging them with modern aesthetics to infuse new vitality into the traditional Three Kingdoms culture.
- Inspiration
- The Three Kingdoms period dates back 1,500 years. We have deeply studied the characters and colors from Han Dynasty culture, combining the "land grid" gameplay and the pictographic character of the "Shuai" logo to derive the square as the brand graphic. Using a design that appeals to younger and international aesthetics, we inject new cultural vitality into the Three Kingdoms and convey its charm to a broader global audience.
- Project Duration
- The project started its design phase in March 2023 and was completed in July 2023. It was officially launched in November 2023.
- Operation Flow
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- Team Members
- Brand Director:TzuYin Weng
Designer: ChuJun Zhang , Yan Cheng,XiaoYang Tan,Jerry Tse,JieYu Hong - Image Credits
- Image #1: Director TzuYin Weng/Designer ChuJun Zhang,Key Visual for Netease 520 event, 2023.
Image #2: Director TzuYin Weng/Designer ChuJun Zhang/ Designer Yan Cheng,Key Visual,2023.
Image #3: Director TzuYin Weng/Designer ChuJun Zhang/ Designer Yan Cheng，Appstore Graphics,2023.
Image #4: Director TzuYin Weng/Designer ChuJun Zhang/ Designer Yan Cheng/Designer XiaoYang Tan/Designer Jerry Tse/Designer JieYu Hong,Esports Brand visual,2023.
Image #5:Director TzuYin Weng/Designer ChuJun Zhang/ Designer Yan Cheng/Designer XiaoYang Tan,merchandise,2023.
Video Credits:Director TzuYin Weng/Designer ChuJun Zhang,Ending cut,2023
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