Easeye पोषण पूरक प्याकेजिङ by Byhealth Co., Ltd. is a highly esteemed winner of the very prestigious 2025 A' Design Award रजत पुरस्कार in प्याकेजिङ डिजाइन Competition Category.
रजतप्याकेजिङ· 2025
Easeye पोषण पूरक प्याकेजिङ
Client: Creative Department of BYHEALTH Co., Ltd.
A' Design Award रजत पुरस्कार Winner in प्याकेजिङ Category
- 25,863
- Verified Award Winner
- Verify Award Status for #163245
The Design
About Easeye पोषण पूरक प्याकेजिङ
Easeye बालबालिकाको आँखा पोषण पूरकका लागि तयार गरिएको प्याकेजिङ डिजाइन हो। परम्परागत औषधि प्याकेजिङको स्वरूपको सट्टा आकर्षक जनावरका चित्रहरू प्रयोग गरिएको छ, जसले औषधिजस्ता उत्पादनप्रति बालबालिकाले महसुस गर्ने अनिच्छा घटाउँछ। जनावरहरूका चम्किला आँखाले ध्यान आकर्षित गर्छन् र दृष्टिका लागि उत्पादनको फाइदा देखाउँछन्। ब्रान्ड नामको e अक्षरलाई ठूलो आँखाको रूपमा चित्रण गरिएको छ। बोतलको बिर्को तीन रङको इन्जेक्सन मोल्डिङबाट बनाइएको छ। १३ मिमीको पुल रिङ सजिलै च्यातिन्छ, र अर्धचन्द्राकार ढक्कन एउटै हातले खोल्न सकिन्छ। बिर्को बोतलमै जोडिएर रहन्छ, जसले गर्दा यो हराउँदैन।
The Recognition
About the A' Design Award रजत पुरस्कार
Easeye पोषण पूरक प्याकेजिङ A' Design Award रजत पुरस्कारको विजेता हो, सर्वोच्च श्रेणीका, सुन्दर र प्रभावशाली डिजाइनहरूलाई दिइने असाधारण रूपमा प्रतिष्ठित मान्यता। रजत विजेताहरू अत्यन्त चम्किला र धेरै सृजनशील कृतिहरू हुन्, जसले डिजाइनरहरूको उत्कृष्ट विशेषज्ञता, प्रतिभा र सूक्ष्म दृष्टि देखाउँछन्। Easeye पोषण पूरक प्याकेजिङ अद्भुत, आदर्श, अत्यन्त व्यावसायिक र गहिरो रूपमा नवीन कृति बन्नेछ भन्ने अपेक्षा छ। Easeye पोषण पूरक प्याकेजिङ धेरैले ईर्ष्या गर्ने रचना हो; यसले इच्छा जगाउँछ, सकारात्मक भावना ल्याउँछ र आश्चर्य तथा विस्मय पैदा गर्छ।
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- In order to reduce children's resistance to drug-like food, the packaging design of cute animal patterns is used to break the stereotype of traditional drug packaging and reduce the psychological burden of children. The shining eyes of the animals attract attention, visually communicate the benefits of the product on the eyes, and enhance the child's awareness. Professional layout design enhances the credibility of the product and wins the trust of parents.
- Dimensions & Packaging
- Length 50mm x width 50mm x height 107mm
- Tags
- Brand Design, Packaging Design, Vi Design, Health Food Packaging, Visual Design, Eyes, Illustration Design, Animal Design, Logo Ddesign, Bottle Design
- Production Technology
- The design of the bottle cap uses advanced three-color injection molding technology to ensure tightness. The 13mm wide pull ring has been tested 500 times and can be easily torn by the user. The crescent-shaped canopy design fits the natural curve of the thumb and can be easily pushed open with one hand. The smart connection between the bottle cap and the bottle body avoids the trouble of loss, and takes into account the dual concerns of product quality and user experience.
- Design Challenge
- Easeye's logo update featuring animal images captivates children and young parents. The design resonates with consumers on both visual and emotional planes, underscoring environmental consciousness. This strategy not only strengthens the brand's bond with younger audiences but also stimulates market growth and propels the industry towards sustainable practices.
- Research
- Easeye has successfully appealed to children and young parents by updating its logo and incorporating animal images. The new design resonates visually and emotionally with consumers and emphasizes environmental protection. This strengthens the brand's connection with younger consumers, promotes market growth and drives sustainable development of the industry.
- Inspiration
- Easeye is a brand focused on eye nutrition. In order to strengthen and expand the children's market, Easeye launched this brand rejuvenation upgrade. This upgrade redesigned the brand logo, the letter e in the brand name was designed as a smart big eye, applied to all product packaging. The cute animal pattern reduces the psychological burden of people, especially children, and the design style is loved by young people.
- Project Duration
- The project started in November 2023, took six months to complete, and was first listed in April 2024, and has been sold on major e-commerce platforms in China.
- Operation Flow
- The eye pattern is derived from the letter "e", which intuitively conveys the product function and shows the brand characteristics. Combined with cute animal design, attract young consumers, especially reduce the psychological burden of children. The 13mm pull ring is easy to tear, the crescent lid is easy to open with one hand, and the bottle cap is integrated with the bottle body, preventing loss and improving user experience.
- Patents
- Year 2023 Trademark holder BYHEALTH Inc. Health Vision Hammer has been protected by China Copyright Center, year 2023, registration number: Guo Zuodeng ZI-2024-F-00108447, copyright holder: Byhealth Co., Ltd.The bottle cap design on the packaging has been patented, year 2016 Patent number :ZL201620294562.6 Patentee: Byhealth Co., Ltd.
- Team Members
- Darren
Guanru
Xiaohong
Kayee
Pure
Gaoda - Image Credits
- Photo 1: Photographer Feng, Easeye, 2014
Video credits: Darren, Guanru, Kayee
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