Mikayla Gao द्वारा निर्मित Pacific Aquarium पुनः ब्रान्डिङ अत्यन्त प्रतिष्ठित 2025 A' Design Award फलाम पुरस्कार को ग्राफिक्स, चित्रण र दृश्य सञ्चार डिजाइन प्रतिस्पर्धा श्रेणीमा अत्यधिक सम्मानित विजेता हो।
फलामग्राफिक· 2025
Pacific Aquarium पुनः ब्रान्डिङ
Mikayla Gao द्वारा
ग्राफिक श्रेणीमा A' Design Award फलाम पुरस्कार विजेता
प्रमाणित पुरस्कार विजेता
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Pacific Aquarium पुनः ब्रान्डिङ बारेमा
दक्षिणी क्यालिफोर्नियाको सबैभन्दा ठूलो एक्वेरियमको रूपमा, प्यासिफिक एक्वेरियमले प्रशान्त महासागरको समृद्ध विविधतालाई उत्कृष्ट रूपमा प्रदर्शन गर्दछ। पुनः ब्रान्डिङले सुपाठ्यता र स्मरणीयता सुधार गर्यो र नामलाई द प्यासिफिक एक्वेरियममा सरल बनायो। यो डिजाइनमा तरल आकारहरू र अनुकूलित फन्ट समावेश छ, जसले महासागरको गतिशील प्रकृतिलाई प्रस्तुत गर्दै अनुकूलनयोग्य, सुसंगत दृश्य पहिचान मार्फत एक्वेरियमको पहुँचयोग्यता, शिक्षा र संरक्षणको उद्देश्यलाई सुदृढ पार्छ।
मान्यता
A' Design Award फलाम पुरस्कार बारेमा
Pacific Aquarium पुनः ब्रान्डिङ A' Design Award फलाम पुरस्कारको विजेता हो, राम्ररी डिजाइन गरिएका रचनाबाट अपेक्षित व्यावसायिक र औद्योगिक आवश्यकता पूरा गर्ने राम्रा डिजाइनहरूलाई दिइने प्रतिष्ठित मान्यता। फलाम विजेताहरूले आफ्ना सर्जकहरूको ठूलो कौशल, उच्च विशेषज्ञता, विज्ञ बुझाइ र सृजनात्मक क्षमता देखाउँछन्। Pacific Aquarium पुनः ब्रान्डिङ उच्च सम्मानित, प्रशंसित र प्रिय, व्यावहारिक र नवीन रचना बन्नेछ भन्ने अपेक्षा छ। Pacific Aquarium पुनः ब्रान्डिङ को सूक्ष्मताका लागि सम्मान पाइन्छ र जीवनको गुणस्तर सुधारेर संसारलाई अझ राम्रो बनाउन मद्दत गर्न यो डिजाइन गरिएको हो।
डिजाइनको पछाडि
प्रेस किट
डिजाइनरद्वारा प्रदान गरिएका श्रेय, टोलीका सदस्यहरू र प्राविधिक विवरणहरू।
- अद्वितीय विशेषताहरू
- As Southern California’s largest aquarium, the Pacific Aquarium showcases best representing the Pacific Ocean’s rich diversity. The rebranding improved legibility and memorability and simplified the name to "The Pacific Aquarium." The design features fluid shapes and a custom font, evoking the ocean’s dynamic nature and reinforcing the aquarium’s mission of accessibility, education, and conservation through an adaptable, cohesive visual identity.
- आयाम र प्याकेजिङ
- The new identity system is applied across all physical and digital touchpoints, including posters, signage, and stationery set. The identity also spans the aquarium’s desktop and mobile website, ensuring accessibility and fluid user experience across all platforms. The generative card tool provides members with customizable design options for their membership cards.
- ट्यागहरू
- rebranding, brand identity, concept, institutional communication, graphic, logo, generative design, font design, ArtCenter College of Design
- उत्पादन प्रविधि
- The design was inspired by the fluidity of the ocean, and translated into a custom modular font. The exhibition typeface was developed using generative design techniques to create symbols reflecting the urgency of ocean conservation. The design was applied across various media, ensuring visual coherence from small-scale digital assets to large-scale physical installations, providing a consistent identity for the Pacific Aquarium.
- डिजाइन चुनौती
- The hardest part of this design activity was balancing the need for a modern, cohesive identity while preserving the educational and conservation values of the Pacific Aquarium. The challenge lay in creating a fluid, adaptable design that worked across various media platforms, from digital interfaces to large-scale exhibits.
- अनुसन्धान
- I analyzed the branding of existing aquariums and conservation organizations by collecting visual data from their exhibits, signage, and digital platforms, and reviewing user feedback and engagement metrics to understand public perception. The research helped shape a design that fosters engagement, enhances the visitor experience, and encourages a deeper connection between the aquarium and the community. This adaptable identity improved branding while bridging the gap between design, education, and environmental awareness, creating a more engaging and effective experience for all audiences.
- प्रेरणा
- The new identity serves as a “window,” embracing the ocean’s dynamic and inclusive nature while connecting visitors to the marine world. It reflects the aquarium’s mission to educate, engage, and promote ocean conservation. The open, adaptable design elements invite audiences to explore marine life, reinforcing the Pacific Aquarium’s role as an accessible gateway to learning about the ocean and its ecosystems.
- परियोजना अवधि
- This project was completed over 14 weeks, from September 15, 2023, to December 15, 2023, as part of my coursework at ArtCenter College of Design in Pasadena, California.
- सञ्चालन प्रवाह
- The creation of a new identity for the Pacific Aquarium brings a more accessible and inclusive design, ensuring maximum impact on the institution’s mission. The fluid, modern design system is applied consistently across all physical and digital platforms, from exhibit signage to online content, making it easily recognizable to visitors. The customizable membership card system further enhances visitor interaction. This cohesive visual identity strengthens the connection between the aquarium and its audience, fostering recognition and engagement with educational and conservation initiatives.
- टोली सदस्यहरू
- Mikayla Gao
- छवि क्रेडिटहरू
- Image #5: Should Wang, Tainan Art Museum, 2019, Unsplash.
प्रायोजित
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