Xiaoming Meng and Xueke Fang द्वारा निर्मित Meet in Arcadia ब्रान्ड आइडेन्टिटी डिजाइन अत्यन्त प्रतिष्ठित 2025 A' Design Award कांस्य पुरस्कार को ग्राफिक्स, चित्रण र दृश्य सञ्चार डिजाइन प्रतिस्पर्धा श्रेणीमा अत्यधिक सम्मानित विजेता हो।
कांस्यग्राफिक· 2025
Meet in Arcadia ब्रान्ड आइडेन्टिटी डिजाइन
Xiaoming Meng and Xueke Fang द्वारा
ग्राहक: China Social Entrepreneur Foundation
ग्राफिक श्रेणीमा A' Design Award कांस्य पुरस्कार विजेता
प्रमाणित पुरस्कार विजेता
#164726 को पुरस्कार स्थिति प्रमाणित गर्नुहोस्डिजाइन
Meet in Arcadia ब्रान्ड आइडेन्टिटी डिजाइन बारेमा
मीट इन आर्केडिया चीनको गुइझोउ प्रान्तको लोङ्तांग गाउँमा सञ्चालित ग्रामीण पुनरुत्थान परियोजनाका लागि बनाइएको ब्रान्ड आइडेन्टिटी डिजाइन हो। यो लोगो सौन्दर्यताको अर्थ बुझाउने चिनियाँ अक्षरबाट प्रेरित छ। सिँढीदार धान खेतहरूलाई अत्यन्त सरलीकृत र अमूर्त शैलीमा चित्रण गरिएको छ। खेतहरूको माथिल्लो भागमा, माओ गाउँका घरहरूलाई ती अक्षरका स्ट्रोकहरूसँग जोडिएको देखाइएको छ, जसमध्ये एउटा स्ट्रोक छानाको रूपमा परिणत हुन्छ। यो आइडेन्टिटीले स्थानीय मुख्य उद्योगको रूपमा ग्रामीण पर्यटनलाई सहयोग पुर्याउँछ। यस डिजाइनको उद्देश्य स्थानीय संस्कृतिलाई प्रस्तुत गर्ने र गाउँलेहरूलाई ब्रान्ड निर्माणमा सहभागी बनाउनु हो।
मान्यता
A' Design Award कांस्य पुरस्कार बारेमा
Meet in Arcadia ब्रान्ड आइडेन्टिटी डिजाइन A' Design Award कांस्य पुरस्कारको विजेता हो, सृजनशीलता, चातुर्य र सूझबुझले विशिष्ट उत्कृष्ट डिजाइनहरूलाई दिइने उच्च प्रतिष्ठाको मान्यता। कांस्य विजेताहरू कुशल र उल्लेखनीय रूपमा सृजनशील कृतिहरू हुन्, जसले डिजाइनरहरूको व्यापक अनुभव, कल्पनाशक्ति र साधनसम्पन्नता पुष्टि गर्छन्। Meet in Arcadia ब्रान्ड आइडेन्टिटी डिजाइन उच्च सम्मानित, प्रशंसित र प्रिय वस्तु, उल्लेखनीय रूपमा व्यावसायिक र नवीन, बन्नेछ भन्ने अपेक्षा छ। Meet in Arcadia ब्रान्ड आइडेन्टिटी डिजाइन ले आवश्यकता उत्कृष्ट रूपमा पूरा गर्छ, इच्छालाई छुन्छ र जिज्ञासा जगाउँछ।
डिजाइनको पछाडि
प्रेस किट
डिजाइनरद्वारा प्रदान गरिएका श्रेय, टोलीका सदस्यहरू र प्राविधिक विवरणहरू।
- अद्वितीय विशेषताहरू
- In 2017, the project aimed to support Longtang Village in Guizhou Province. At the time, the village faced challenges such as a lack of rural industries, limited income for villagers, brain drain, and a widespread phenomenon of left-behind children. The project serves as a rural revitalization model, with rural tourism as its core industry. It emphasizes the preservation of traditional village culture and lifestyle, supports the development of the collective economy, and seeks to stimulate the intrinsic motivation of villagers.
- आयाम र प्याकेजिङ
- Height 594mm x Width 420mm
- ट्यागहरू
- Branding、 Verbal Identity、 Service Branding、 Meet in Arcadia
- उत्पादन प्रविधि
- I. The logo incorporates rural elements to convey the theme effectively.
II. The communication strategy emphasizes the connotation of rural culture, aiming to establish a unique brand association. The logo is simple, easy to recognize, and user-friendly, while the language is straightforward and easy to understand.
Service Policy:
I. Guide the tourism experience through design, using a unified image to provide clear direction.
II. Leverage the symbolism of the logo to build a connection with users, creating resonance and fostering emotional engagement. - डिजाइन चुनौती
- In terms of cultural integration, transforming traditional rural culture into modern design elements that meet contemporary demands is challenging. Regarding uniqueness, it is difficult to highlight the culture-focused revitalization model and distinguish the brand's "beauty" amid numerous rural tourism projects. Additionally, the project involves multi-dimensional goals, including economic support and the stimulation of intrinsic motivation.
- अनुसन्धान
- I. Research Background
Many rural areas in society have development problems, and Longtang Village is no exception. The meet in arcadia project aims to explore the rural revitalization model.
II. Research Methods
Qualitative methods including field observation, case analysis, in - depth interviews, and mixed research methods.
III. Research Tools
There are cameras, notebooks, questionnaire platforms, Excel, Ai, etc.
IV. Participants
Villagers, project staff, brand designers and other researchers.
V. Results and Insights
The project affects the rural economy, society and environment, with both achievements and challenges. - प्रेरणा
- The logo design is inspired by the Chinese character for "beauty." It adopts a minimalist and abstract approach to depict a picturesque countryside with terraced rice paddies. Above the terraced fields, abstract Miao village houses are seamlessly integrated into the strokes of the Chinese character for "beauty," with one stroke transformed into a roof. This design highlights the unique charm of the local countryside while conveying the concept of "beauty."
- परियोजना अवधि
- The project began in 2017. Its brand design phase started in Beijing in June 2022 and concluded in September the same year. The project itself is still ongoing.
- सञ्चालन प्रवाह
- Coordinating across different fields presents significant challenges, requiring careful balancing of multiple parties' needs and transforming field research findings into actionable outcomes. Planning the process around the concept of "beauty" and effectively reflecting its value is equally demanding. Moreover, it is essential to engage villagers in understanding and participating in brand building, while utilizing design elements to attract tourists and provide them with an in-depth understanding of the project.
- पेटेन्टहरू
- Logo (2022) China Social Entrepreneur Foundation
- टोली सदस्यहरू
- Chief Designer: Xiaoming Meng
Project Operation: Xueke Fang - छवि क्रेडिटहरू
- [Image 1: Designer Meng Xiaoming, 2022.]
[Image 2: Designer Meng Xiaoming, 2022.]
[Image 3: Designer Meng Xiaoming, 2022.]
[Image 4: Designer Meng Xiaoming, 2022.]
[Image 5: Designer Meng Xiaoming, 2022.]
[Image 5: Designer Meng Xiaoming, 2022.]
[Video credits : xiaoming meng, 2022]
प्रायोजित
Designers.org भन्दा पर अन्वेषण गर्नुहोस्
हाम्रा विज्ञापन साझेदारहरूका उत्पादन, सेवा र अवसरहरू पत्ता लगाउनुहोस्।
थप अन्वेषण गर्नुहोस्
सम्बन्धित डिजाइनहरू
योग्यताको आधारमा छानिएका उही श्रेणीका थप पुरस्कार विजेता डिजाइनहरू अन्वेषण गर्नुहोस्।
