Rebrand Next प्राथमिक कार्य: ब्रान्डिङ by Eluan Araujo

Rebrand Next प्राथमिक कार्य: ब्रान्डिङ by Eluan Araujo is a highly esteemed winner of the very prestigious 2026 A' Design Award कांस्य पुरस्कार in ग्राफिक्स, चित्रण र दृश्य सञ्चार डिजाइन Competition Category.

कांस्यग्राफिक· 2026

Rebrand Next प्राथमिक कार्य: ब्रान्डिङ

by Eluan Araujo

Client: Ash Studio

A' Design Award कांस्य पुरस्कार Winner in ग्राफिक Category

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Verified Award Winner
Verify Award Status for #167125

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Rebrand Next प्राथमिक कार्य: ब्रान्डिङ

पुस्तक पाठ: यस परियोजनाले साझा संस्थागत सन्दर्भभित्र विभिन्न पुस्ताहरूबीचको सहअस्तित्व र निरन्तरतालाई प्रतिनिधित्व गर्न डिजाइन गरिएको दृश्य पहिचान प्रणाली प्रस्तुत गर्दछ। यो प्रस्ताव एउटा स्पष्ट र मोड्युलर ज्यामितीय संरचनामा आधारित छ जसले दृश्य एकरूपता कायम राख्दै लचिलो प्रयोगलाई सक्षम बनाउँछ। यो प्रतीकले औपचारिक सरलतालाई सांकेतिक गहिराइसँग जोड्छ, जसले धेरै ढाँचा र दर्शकहरूमा अनुकूलन गर्न अनुमति दिन्छ। परिणामस्वरूप, समकालीन अभिव्यक्ति र परम्पराबीच सन्तुलन आवश्यक पर्ने वातावरणका लागि उपयुक्त हुने एउटा दिगो र कार्यात्मक पहिचान प्राप्त हुन्छ।

The Recognition

About the A' Design Award कांस्य पुरस्कार

Rebrand Next प्राथमिक कार्य: ब्रान्डिङ A' Design Award कांस्य पुरस्कारको विजेता हो, सृजनशीलता, चातुर्य र सूझबुझले विशिष्ट उत्कृष्ट डिजाइनहरूलाई दिइने उच्च प्रतिष्ठाको मान्यता। कांस्य विजेताहरू कुशल र उल्लेखनीय रूपमा सृजनशील कृतिहरू हुन्, जसले डिजाइनरहरूको व्यापक अनुभव, कल्पनाशक्ति र साधनसम्पन्नता पुष्टि गर्छन्। Rebrand Next प्राथमिक कार्य: ब्रान्डिङ उच्च सम्मानित, प्रशंसित र प्रिय वस्तु, उल्लेखनीय रूपमा व्यावसायिक र नवीन, बन्नेछ भन्ने अपेक्षा छ। Rebrand Next प्राथमिक कार्य: ब्रान्डिङ ले आवश्यकता उत्कृष्ट रूपमा पूरा गर्छ, इच्छालाई छुन्छ र जिज्ञासा जगाउँछ।

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The project presents a visual identity system that translates continuity direction and belonging through a unique symbolic solution. The integration of the letters N and X creates a modular sign representing collective movement and generational evolution. The system allows adaptations without compromising visual consistency making the identity flexible contemporary and enduring across multiple contexts.
Dimensions & Packaging: The identity was developed as a modular vector based system built on a rational geometric structure and principles of harmonic proportion. The elements maintain clarity and recognition across different scales and media. The system includes responsive variations grid specifications color standards typographic hierarchy and guidelines for digital print event and signage applications.
Tags: branding, graphic design, visual identity, rebranding, youth, contemporary, modular system, symbol, logo, institutional
Production Technology: The development involved hand drawn sketches geometric studies and progressive digital refinement. Multiple monogram configurations were tested before defining the final structure. Vector construction ensures precision scalability and consistent reproduction. The system replaces a previously generic symbol with a proprietary identity designed for long term visual longevity.
Design Challenge: The primary challenge was balancing the expectations of three distinct audiences teenagers shaped by post 2010 digital culture young adults influenced by early 2000s references and leadership grounded in traditional values. The identity needed to feel contemporary without alienating institutional expectations. This required a restrained yet expressive visual language resulting in a system that achieved cross generational acceptance and reinforced cultural relevance.
Research: Research type qualitative and comparative. The objective was to understand generational visual perception. Methodology included cultural analysis visual benchmarking and symbolic mapping. Data was collected through literature review visual audits and group observation. The result was a modular system with improved cohesion relevance and communication sustainability.
Inspiration: This project emerged from the need to create a visual identity capable of representing two distinct generations within a shared institutional purpose. The inspiration came from observing how teenagers and young adults relate to symbols identity and belonging. The goal was to build a visual language that respects cultural and behavioral differences while reinforcing unity and collective continuity.
Project Duration: The project was developed between March and April 2024 in Curitiba, Brazil.
Operation Flow: The visual system operates in a clear and intuitive way enabling immediate recognition and consistent use. Its structure allows subdivisions for different groups age ranges and activities while maintaining visual unity. Audiences interact through simple visual cues while leadership benefits from easy application and cohesive communication.