Kanade Japanese प्राथमिक कार्य: प्याकेजिङ by Yuko Takagi is a highly esteemed winner of the very prestigious 2025 A' Design Award रजत पुरस्कार in प्याकेजिङ डिजाइन Competition Category.
रजतप्याकेजिङ· 2025
Kanade Japanese प्राथमिक कार्य: प्याकेजिङ
by Yuko Takagi
A' Design Award रजत पुरस्कार Winner in प्याकेजिङ Category
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The Design
About Kanade Japanese प्राथमिक कार्य: प्याकेजिङ
कानादेको प्याकेजिङ डिजाइन, जुन एक प्रिमियम जापानी क्राफ्ट लिकर हो, उत्पादनको परिष्कृत र प्राकृतिक स्वादलाई प्रतिबिम्बित गर्न पारम्परिक सौन्दर्यशास्त्रबाट प्रेरणा लिन्छ। सामञ्जस्यको अवधारणाबाट प्रेरित यस डिजाइनले चम्किलो फाइबरसहितको कस्टम वासी कागज प्रयोग गर्दछ, जसले म्याट र सूक्ष्म चमक बीच विरोधाभास सिर्जना गरी स्पर्शयोग्य, कारीगर अनुभव प्रदान गर्दछ। जलरङ चित्रहरू र हस्तलिखित सुलेखनले हस्तनिर्मित प्रभावलाई बढाउँछ, भने कस्टम टाइपफेसले आधुनिक तर सांस्कृतिक रूपमा जरा गाडेको पहिचान थप्छ। परिणामस्वरूप, यस्तो प्याकेजिङ बन्छ जसले विश्वव्यापी आकर्षणका लागि परम्परा र समकालीन संवेदनशीलतालाई जोड्छ।
The Recognition
About the A' Design Award रजत पुरस्कार
Kanade Japanese प्राथमिक कार्य: प्याकेजिङ A' Design Award रजत पुरस्कारको विजेता हो, सर्वोच्च श्रेणीका, सुन्दर र प्रभावशाली डिजाइनहरूलाई दिइने असाधारण रूपमा प्रतिष्ठित मान्यता। रजत विजेताहरू अत्यन्त चम्किला र धेरै सृजनशील कृतिहरू हुन्, जसले डिजाइनरहरूको उत्कृष्ट विशेषज्ञता, प्रतिभा र सूक्ष्म दृष्टि देखाउँछन्। Kanade Japanese प्राथमिक कार्य: प्याकेजिङ अद्भुत, आदर्श, अत्यन्त व्यावसायिक र गहिरो रूपमा नवीन कृति बन्नेछ भन्ने अपेक्षा छ। Kanade Japanese प्राथमिक कार्य: प्याकेजिङ धेरैले ईर्ष्या गर्ने रचना हो; यसले इच्छा जगाउँछ, सकारात्मक भावना ल्याउँछ र आश्चर्य तथा विस्मय पैदा गर्छ।
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Kanade embodies Japan's traditional craftsmanship in liqueur-making. Drawing inspiration from Suntory’s renowned whiskey line, it incorporates a Kanji character to align with the House of Suntory aesthetics. Designed for both local and global audiences, Kanade offers a distinctly Japanese appeal with worldwide resonance.
- Dimensions & Packaging
- 700ml
- Tags
- #packagedesign, #packaging, #branding, #Japanese, #Japan, #liqueur, #alcohol, #drink, #craft, #handcrafted, #natural, #brandidentity
- Production Technology
- The packaging employs custom washi paper featuring subtle glossy fibers to balance matte softness with refined shine. It includes a handwritten calligraphy logo, a custom typeface, and watercolor paintings representing each flavor. This meticulous approach highlights the artisanal quality and premium positioning of the liqueur.
- Design Challenge
- Achieving a balance between a distinctly Japanese design and global appeal was challenging. The development of original washi paper that maintained its natural texture during printing required minimal digital intervention. The paper's fine glossy fibers blend a matte texture with subtle shine, enhancing the tactile experience and emphasizing the handcrafted quality.
- Research
- We conducted field testing in a bar and spoke with bartenders to understand how the bottle’s design impacts usability and perception. Insights from their feedback led to design adjustments for ease of pouring and tactile elements, ensuring a balance between aesthetic appeal and functionality for both bartenders and consumers.
- Inspiration
- The inspiration came directly from experiencing the liqueur itself. Its delicate, natural taste evoked imagery of soft, flowing watercolors—an artistic representation of Japanese subtlety and harmony. This led to a design that visually reflects the product’s smooth, sophisticated flavor using handcrafted textures and organic elements.
- Project Duration
- 1 year, Tokyo
- Operation Flow
- Consumed neat, on the rocks, or in cocktails.
- Patents
- Yuko Takagi
- Image Credits
- Yuko Takagi
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