Coffee Wave कफी ब्याग by ABC Design Communication is a highly esteemed winner of the very prestigious 2025 A' Design Award कांस्य पुरस्कार in प्याकेजिङ डिजाइन Competition Category.
कांस्यप्याकेजिङ· 2025
Coffee Wave कफी ब्याग
Client: Kyma Coffee Grinder’s
A' Design Award कांस्य पुरस्कार Winner in प्याकेजिङ Category
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The Design
About Coffee Wave कफी ब्याग
द कफी वेभ फिल्टर कफी प्याकेजिङले एक डिजाइन प्रस्तुत गर्दछ जसले विशेष गरी युवा दर्शकहरूको आँखा तान्छ। अतियथार्थवादी सौन्दर्यशास्त्रबाट प्रभावित, यसले कालो र सेतो तत्वहरूलाई बोल्ड रङ-ब्लकिङ प्रविधिसँग एकसाथ ल्याएर एक विशिष्ट दृश्य संरचना सिर्जना गर्दछ। कन्ट्रास्ट र जीवन्त विवरणहरूको संयोजनले प्याकेजिङलाई गतिशील अनुभूति दिन्छ, यसलाई दृश्यात्मक रूपमा थप आकर्षक बनाउँदै। यो डिजाइन दृष्टिकोणले उपभोक्ताहरूसँग सम्बन्ध स्थापित गर्ने लक्ष्य राख्छ, उनीहरूलाई ब्रान्ड र यसको पहिचान अन्वेषण गर्न आमन्त्रित गर्दै।
The Recognition
About the A' Design Award कांस्य पुरस्कार
Coffee Wave कफी ब्याग A' Design Award कांस्य पुरस्कारको विजेता हो, सृजनशीलता, चातुर्य र सूझबुझले विशिष्ट उत्कृष्ट डिजाइनहरूलाई दिइने उच्च प्रतिष्ठाको मान्यता। कांस्य विजेताहरू कुशल र उल्लेखनीय रूपमा सृजनशील कृतिहरू हुन्, जसले डिजाइनरहरूको व्यापक अनुभव, कल्पनाशक्ति र साधनसम्पन्नता पुष्टि गर्छन्। Coffee Wave कफी ब्याग उच्च सम्मानित, प्रशंसित र प्रिय वस्तु, उल्लेखनीय रूपमा व्यावसायिक र नवीन, बन्नेछ भन्ने अपेक्षा छ। Coffee Wave कफी ब्याग ले आवश्यकता उत्कृष्ट रूपमा पूरा गर्छ, इच्छालाई छुन्छ र जिज्ञासा जगाउँछ।
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The Coffee Wave filter coffee packaging design sets itself apart from other coffee brands. It evokes curiosity and intrigue, capturing the attention of younger audiences with its surrealistic and steampunk-inspired aesthetics. The design masterfully merges black and white elements with bold colour blocking techniques, creating a visually dynamic and engaging experience. This innovative design invites consumers to explore and connect with the brand making Coffee Wave a memorable choice.
- Dimensions & Packaging
- Width 98mm x Depth 60mm x Height 180mm
- Tags
- coffee wave, filter coffee, coffee bag, coffee bag design, futuristic retro design
- Production Technology
- The material used was a metallic bag. We used white layers to reduce the levels of the metallic effect topically and also we used glossy spot uv, to stress elements such as the balloon, the hat, the eye etc.
- Design Challenge
- The key challenge in designing the Coffee Wave packaging lay in harmoniously combining diverse images and elements to create a cohesive visual narrative. The goal was to ensure that each element complemented the others, ultimately forming a design that captivates and intrigues. This thoughtful assembly transformed the packaging into a unique storytelling canvas, reflecting the brand's innovative spirit and artistic vision.
- Research
- The designs creative approach embraces visual disruption and originality. Extensive research was conducted to understand the preferences and behaviours of the target audience, leading to the creation of a collage of disparate objects. This innovative design strategy led to a logo and packaging that engages consumers by inviting them to explore and decipher the connections between the various depicted elements.
- Inspiration
- The packaging features a retrofuturistic aesthetic. The illustrations on the coffee bag evoke a sense of wonder, blending fiction elements with industrial motifs. The central figure symbolises the fusion of human ingenuity and artistic imagination. The surrounding gears, pipes, and abstract shapes create a visual narrative that mirrors the complexity and richness of the coffee inside. The bold use of colour and texture grabs attention, and reflects the superior craftsmanship of the brand.
- Project Duration
- The project started in April 2022 in Athens and finished in November 2023 in Athens.
- Operation Flow
- The exterior of the packaging features a smooth touch, enhancing the tactile appeal while ensuring the product inside is well-protected. The packaging utilises flexible material for easy storage and features a sealing mechanism to ensure prolonged freshness of the product.
- Team Members
- Kornilios Nikolaidis, Andromachi Kakava
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