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Omar Khayyam पोस्टर शृंखला by Vahid Mirzaei

Omar Khayyam पोस्टर शृंखला by Vahid Mirzaei is a highly esteemed winner of the very prestigious 2025 A' Design Award रजत पुरस्कार in ग्राफिक्स, चित्रण र दृश्य सञ्चार डिजाइन Competition Category.


रजतग्राफिक· 2025

Omar Khayyam पोस्टर शृंखला

by Vahid Mirzaei

Client: Vahid Mirzaei Design

A' Design Award रजत पुरस्कार Winner in ग्राफिक Category

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The Design

About Omar Khayyam पोस्टर शृंखला

ओमर खय्याम एक शहरी पोस्टर शृंखला हो जसले फारसी कवि ओमर खय्यामको कविता प्रस्तुत गर्दछ। यी पोस्टरहरूले कविको जन्मको ९७५औं वार्षिकोत्सवलाई चिन्हित गर्छन्। प्रत्येक पोस्टरले फारसी टाइपोग्राफीलाई माथिल्लो बायाँ भागमा राखिएको अंग्रेजी अनुवादसँग संयोजन गर्दछ। टाइप डिजाइन शास्त्रीय फारसी सुलेखनमा आधारित छ र व्यस्त सार्वजनिक स्थानहरूमा पढ्न सजिलो होस् भनेर परिष्कृत गरिएको छ। प्रत्येक पोस्टरको नाप १५० बाई १०७ सेन्टिमिटर छ र यसमा ३०० डीपीआईमा सीएमवाईके रङ प्रयोग गरिएको छ। यो शृंखला तेहरानका मेट्रो स्टेशनहरू र अन्य सार्वजनिक स्थानहरूमा प्रदर्शन गरिएको थियो।

The Recognition

About the A' Design Award रजत पुरस्कार

Omar Khayyam पोस्टर शृंखला A' Design Award रजत पुरस्कारको विजेता हो, सर्वोच्च श्रेणीका, सुन्दर र प्रभावशाली डिजाइनहरूलाई दिइने असाधारण रूपमा प्रतिष्ठित मान्यता। रजत विजेताहरू अत्यन्त चम्किला र धेरै सृजनशील कृतिहरू हुन्, जसले डिजाइनरहरूको उत्कृष्ट विशेषज्ञता, प्रतिभा र सूक्ष्म दृष्टि देखाउँछन्। Omar Khayyam पोस्टर शृंखला अद्भुत, आदर्श, अत्यन्त व्यावसायिक र गहिरो रूपमा नवीन कृति बन्नेछ भन्ने अपेक्षा छ। Omar Khayyam पोस्टर शृंखला धेरैले ईर्ष्या गर्ने रचना हो; यसले इच्छा जगाउँछ, सकारात्मक भावना ल्याउँछ र आश्चर्य तथा विस्मय पैदा गर्छ।

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties
To commemorate the 975th birth anniversary of Omar Khayyam, this project presents urban posters featuring his timeless poetry. The designs integrate Persian typography with English translations in the upper left, bringing his philosophical reflections to public spaces such as metro stations, buses, and city streets, making his wisdom accessible to all and fostering a cultural dialogue between past and present.
Dimensions & Packaging
150 cm X 107 cm
CMYK color
300 dpi
Tags
Khayyam, Poster, Calligraphy, Typography, color, life, minimal
Production Technology
The posters utilize digital typography, combining Persian calligraphy with modern graphic design principles. The process involved custom type design, composition refinement, and digital rendering to ensure clarity and aesthetic harmony. The typography is crafted to evoke the elegance of classical Persian script while maintaining legibility for contemporary audiences in public spaces.
Design Challenge
Balancing traditional Persian calligraphy with modern digital typography was a key challenge. Ensuring readability in busy urban settings, maintaining cultural authenticity, and integrating bilingual content harmoniously required meticulous composition. Additionally, adapting the artwork for various public spaces while keeping a cohesive visual identity posed a creative and technical challenge.
Research
Omar Khayyam was a Persian poet, mathematician, and philosopher whose quatrains explore existential themes, fate, and the passage of time. His poetry has influenced visual arts, literature, and philosophy worldwide. In design and typography, his verses inspire expressive forms, merging aesthetic beauty with intellectual depth. This project extends his legacy into public art, engaging new audiences with his profound reflections.
Inspiration
The project was inspired by Khayyam’s timeless wisdom and its relevance to modern life. His poetry explores fate, existence, and the fleeting nature of time, themes that resonate deeply today. The idea of bringing classical Persian literature into contemporary public spaces came from a desire to bridge history, art, and everyday life, creating moments of reflection amid the urban rush.
Project Duration
The project started in February 2023 in Tehran and finished in June 2023 in Tehran, and was exhibited in Metro stations and urban spaces in May 2023.
Operation Flow
The interaction happens as passersby encounter the posters in urban spaces, catching their eye with intricate Persian typography. The key frames include the first glance, where the poetry’s visual elegance intrigues, followed by reading the English translation, offering accessibility. The final frame is reflection, where viewers connect with Khayyam’s words, making his poetry a part of their thoughts and urban experience.
Image Credits
Designed by Vahid Mirzaei

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