Kolompeh पेस्ट्री प्याकेजिङ by Sajad Izadi is a highly esteemed winner of the very prestigious 2025 A' Design Award कांस्य पुरस्कार in प्याकेजिङ डिजाइन Competition Category.
कांस्यप्याकेजिङ· 2025
Kolompeh पेस्ट्री प्याकेजिङ
by Sajad Izadi
Client: Reza Sweets and Nuts
A' Design Award कांस्य पुरस्कार Winner in प्याकेजिङ Category
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The Design
About Kolompeh पेस्ट्री प्याकेजिङ
कोलोम्पेह किर्मानका परम्परागत पेस्ट्रीहरूको लागि बनाइएको प्याकेजिङ डिजाइन हो, जुन खजुरले भरिएको र अंगूरको सिरपले मिठ्याइएको हुन्छ। बाकस पानीमा आधारित सामग्रीले लेपित कार्डबोर्डबाट बनाइएको छ, जसले प्याकेजिङलाई वातावरण-मैत्री बनाउँछ। सतहहरूमा चित्रकारीले किर्मानका पुर्खाहरूबाट प्रेरित पात्रहरू देखाउँछ, जसमा लामो जुँगा र फारसी नमूनाहरूले सजिएको पोशाक छ। सुनौलो र जीवन्त छापिएका रङहरूले गुणस्तरको संकेत गर्छन्, र प्रत्येक रङले एउटा स्वादलाई जनाउँछ। पेस्ट्रीहरू भित्र खाद्य-ग्रेडको मैनको कागजमा मिलाइएका छन्। यो डिजाइनले स्थानीय कलालाई आधुनिक बजारसँग जोड्छ।
The Recognition
About the A' Design Award कांस्य पुरस्कार
Kolompeh पेस्ट्री प्याकेजिङ A' Design Award कांस्य पुरस्कारको विजेता हो, सृजनशीलता, चातुर्य र सूझबुझले विशिष्ट उत्कृष्ट डिजाइनहरूलाई दिइने उच्च प्रतिष्ठाको मान्यता। कांस्य विजेताहरू कुशल र उल्लेखनीय रूपमा सृजनशील कृतिहरू हुन्, जसले डिजाइनरहरूको व्यापक अनुभव, कल्पनाशक्ति र साधनसम्पन्नता पुष्टि गर्छन्। Kolompeh पेस्ट्री प्याकेजिङ उच्च सम्मानित, प्रशंसित र प्रिय वस्तु, उल्लेखनीय रूपमा व्यावसायिक र नवीन, बन्नेछ भन्ने अपेक्षा छ। Kolompeh पेस्ट्री प्याकेजिङ ले आवश्यकता उत्कृष्ट रूपमा पूरा गर्छ, इच्छालाई छुन्छ र जिज्ञासा जगाउँछ।
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- For years, traditional products In Iran have faced limited acceptance. People are turning to industrial food products, and old brands hold no significant place In the market. Kolompeh are health-oriented cookies; grape syrup has been used to sweeten them, and they contain date-filled center. After eating them, you feel energized and not weighed down. The Reza brand aims to Introduce these high-quality products to the market with fresh approach.
- Dimensions & Packaging
- Width:224mm Depth:55mm Height:224mm
- Tags
- Packaging design, Sweets , Design, Graphic Design, Illustration
- Production Technology
- In the production of this packaging, water-based materials have been used for coating the cardboard to ensure It Is environmentally friendly. In printing, efforts have been made to ensure the colors are sharp and vibrant so that they stand out better on store shelves. The color gold has been used to evoke a sense of value and premium quality In the product. The pastries are arranged Inside the box using food-grade wax paper.
- Design Challenge
- Creating a cohesive visual Identity that aligns with culture and art, while also Implementing and simplifying it appropriately for the younger, modern generation. One of the biggest challenges for the designer has been ensuring the audience correctly understand's the product during purchase. To maintain the Integrity of the design style, they couldn't use a realistic Image of the product In the Illustration.
- Research
- The design research team concluded that many similar products In the market have not Incorporated Iranian and Kermani art, creating a gap between culture, art, and the market, which makes the product appear weak and less appealing to the end consumer. After nearly two years of production, the product Is receiving Increasing acceptance every day.
- Inspiration
- In the past and throughout the history of Kerman, people engaged In dancing and celebration at gatherings. Considering that this product Is rooted In the history and culture of the city of Kerman, the characters are designed to resemble the ancestors of the people of Kerman, featuring men with long mustaches and clothing adorned with Persian patterns. The Illustration evokes memories of the celebrations and gatherings of the people of Kerman, which they hold dear.
- Project Duration
- The project started In August 2022 in Kerman and finished In May 2023 In tehran and was launched In the Kerman market.
- Operation Flow
- At first glance, It Is the colors and shapes that play their role. a product that has transcended market frameworks and leans more toward the art of Illustration. Kolompeh Is executed as line art on the background of the packaging. The audience sees It, but the main focus Is on the art of Illustration. The audience should become Immersed In the Illustration and only then pay attention to the contents of the package. The color of each product Is associated with Its flavor.
- Team Members
- Graphic Designer: Sajad Izadi
- Image Credits
- Graphic Designer: Sajad Izadi
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