New Taipei City Government द्वारा Wanjin Azalea ब्रान्ड कार्यक्रम प्रवर्द्धन

New Taipei City Government द्वारा निर्मित Wanjin Azalea ब्रान्ड कार्यक्रम प्रवर्द्धन अत्यन्त प्रतिष्ठित 2026 A' Design Award फलाम पुरस्कार को विज्ञापन, मार्केटिङ र सञ्चार डिजाइन प्रतिस्पर्धा श्रेणीमा अत्यधिक सम्मानित विजेता हो।

फलामविज्ञापन· 2026

Wanjin Azalea ब्रान्ड कार्यक्रम प्रवर्द्धन

New Taipei City Government द्वारा

ग्राहक: New Taipei City Government

विज्ञापन श्रेणीमा A' Design Award फलाम पुरस्कार विजेता

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A' Design Award मा हेर्नुहोस् प्रेस विज्ञप्ति पुरस्कार ब्याज

रङहरू

डिजाइन

Wanjin Azalea ब्रान्ड कार्यक्रम प्रवर्द्धन बारेमा

वानजिन अजेलिया उत्तरी ताइवानको वसन्त पुष्प महोत्सवका लागि गरिएको एक ब्रान्ड कार्यक्रम प्रवर्द्धन अभियान हो। सन् २०२५ को संस्करण, जसको विषयवस्तु Let's Go Bloom थियो, जिनशान र वानलीका तीन पार्कहरूमा फैलिएको थियो, जसले ३० हेक्टर क्षेत्रफल र लगभग १,००,००० बिरुवाहरू समेटेको थियो। जिनशानमा २२ दुर्लभ अजेलिया प्रजातिहरू, ठूला कला स्थापनाहरू र एक डिजाइन प्रतियोगिता सहितको पुष्प कला ग्रीनहाउस राखिएको थियो। वानलीमा पुष्प पुल, जेन बगैंचा र २३,००० अजेलिया रोपिएको पुष्प गलियारा थियो। साँझका प्रकाश प्रदर्शनहरू, बजारहरू, कार्यशालाहरू र निर्देशित भ्रमणहरूले स्थानीय कृषि र पर्यटनलाई सहयोग पुर्‍याए।

मान्यता

A' Design Award फलाम पुरस्कार बारेमा

Wanjin Azalea ब्रान्ड कार्यक्रम प्रवर्द्धन A' Design Award फलाम पुरस्कारको विजेता हो, राम्ररी डिजाइन गरिएका रचनाबाट अपेक्षित व्यावसायिक र औद्योगिक आवश्यकता पूरा गर्ने राम्रा डिजाइनहरूलाई दिइने प्रतिष्ठित मान्यता। फलाम विजेताहरूले आफ्ना सर्जकहरूको ठूलो कौशल, उच्च विशेषज्ञता, विज्ञ बुझाइ र सृजनात्मक क्षमता देखाउँछन्। Wanjin Azalea ब्रान्ड कार्यक्रम प्रवर्द्धन उच्च सम्मानित, प्रशंसित र प्रिय, व्यावहारिक र नवीन रचना बन्नेछ भन्ने अपेक्षा छ। Wanjin Azalea ब्रान्ड कार्यक्रम प्रवर्द्धन को सूक्ष्मताका लागि सम्मान पाइन्छ र जीवनको गुणस्तर सुधारेर संसारलाई अझ राम्रो बनाउन मद्दत गर्न यो डिजाइन गरिएको हो।

डिजाइनको पछाडि

प्रेस किट

डिजाइनरद्वारा प्रदान गरिएका श्रेय, टोलीका सदस्यहरू र प्राविधिक विवरणहरू।

अद्वितीय विशेषताहरू: In 2025, the festival expanded into three zones: Jinshan Zhongshan Hot Spring Park, Wanli Tourism Park, and Mazao Sports Park. Jinshan hosted the Azalea Art Museum, Taiwan's first flower art greenhouse, showcasing 22 rare varieties, landscape works, gardens, contests, and DIY events. Highlights included 'Azalea Doctor' Zhifang Liu's 20-year global cultivar research and 12 large installations by Alfie Lin and young designers. At Wanli, Dingyang Weng's 'Spring Kaleidoscope' floral bridge and Zen garden added artistry and innovation.
आयाम र प्याकेजिङ: Wanjin is Taiwan's largest azalea seedling region, producing over 6 million plants annually, accounting for 80 percent of national output. The festival utilized three signature locations with tourism and agricultural potential, connecting Zhongshan Hot Spring Park, Mazao Stream, and Wantan Bridge. The site layout leveraged the region's unique topography, combining floral trails with transportation nodes and production hubs-ensuring smooth circulation while showcasing authentic planting landscapes and cultivation practices.
ट्यागहरू: Azalea, Wanjin Azalea, New Taipei City, Industry Matching, Sustainable Development, Aesthetic Flower Exhibition, Tourism Economy
उत्पादन प्रविधि: Beyond static displays, the event offered diverse daily programming. Evening azalea light shows ran from 6:00-8:00 PM. On weekends, farmers' markets showcased local produce and cuisine. On-site DIY floral workshops allowed visitors to craft personal memories. Wanli featured a nearly 1-kilometer flower corridor planted with 23,000 azaleas. On Women's Day, a 'Floral Fun Walk' drew nearly 200 participants in themed outfits, creating the most festive and interactive moment of the event.
डिजाइन चुनौती: The core challenge was ensuring the event transcended surface-level aesthetics. From day one, organizers considered how to give azaleas cultural depth through artistic and industrial integration. Practical challenges included flower care, crowd management, and bloom timing, requiring close coordination between farmers and designers to ensure simultaneous horticultural and visual quality.
अनुसन्धान: Unfolding in early spring, the 2025 Wanjin Azalea Festival ran from Feb 27-Mar 30 under the theme 'Let's Go Bloom.' Spanning 30 hectares and 100,000 plants, it united Jinshan and Wanli as Taiwan's most iconic coastal flower event. Featuring 22 plus azalea varieties, it blended floriculture with art: Jinshan's greenhouse museum, flower corridor, and design contest; Wanli's kaleidoscope bridge and Zen garden. DIY classes, markets, tours, and night lighting enriched experiences while advancing the Wanjin Azalea brand.
प्रेरणा: The 2025 Wanjin Azalea Festival, themed 'Let's Go Bloom,' grows from the floral heritage of Wanli and Jinshan. Merging local culture, landscapes, and agricultural renewal, it has become the North Coast's iconic spring event. Since 2021, New Taipei City has promoted the Wanjin Azalea brand to redefine the flower beyond ornament. Through horticultural expertise, art installations, competitions, scenic tours, and business partnerships, the festival positions azaleas as cultural symbols that link art, place, and industry for sustainable growth.
परियोजना अवधि: The project finished in March 2025 in Taiwan.
सञ्चालन प्रवाह: The festival attracted families, couples, and photographers, especially to the Azalea Art Museum and the floral corridor in Jinshan. Visitors praised the thoughtful spatial layering and visual appeal, from greenhouse displays to outdoor gardens. Evening lighting further enhanced the romantic ambiance. Tied to agrotourism packages, the festival offered eco-cultural tours, boosting local business traffic. Many vendors reported a sharp increase in foot traffic and brand awareness, proving the festival's economic value.
टोली सदस्यहरू: New Taipei City Government
छवि क्रेडिटहरू: New Taipei City Government