Mountain River and Sage बाइजिउ उपहार सेट प्याकेजिङ by Yao Wu is a highly esteemed winner of the very prestigious 2026 A' Design Award रजत पुरस्कार in प्याकेजिङ डिजाइन Competition Category.
रजतप्याकेजिङ· 2026
Mountain River and Sage बाइजिउ उपहार सेट प्याकेजिङ
by Yao Wu
Client: Guizhou Jinsha Liquor Wine Cellar Co., Ltd.
A' Design Award रजत पुरस्कार Winner in प्याकेजिङ Category
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The Design
About Mountain River and Sage बाइजिउ उपहार सेट प्याकेजिङ
माउन्टेन रिभर एन्ड सेज (Mountain River and Sage) बाइजिउका लागि तयार गरिएको उपहार सेट प्याकेजिङ डिजाइन हो, जुन एक चिनियाँ डिस्टिल्ड स्पिरिट हो। बाहिरी स्लिभ म्याट सेतो आर्ट पेपरबाट बनेको छ जसमा न्यूनतम शैलीको ब्रोन्ज फोइल स्ट्याम्प गरिएको ढाँचा छ। भित्र, ओक भिनियरसहितको इन्जिनियर्ड काठबाट बनेको कोडेक्स शैलीको बाकस किताबझैँ खुल्छ। भित्री बिर्को खुलेर माउन्ट ताई र यल्लो रिभरको प्यानोरामिक चित्रण बन्छ, जुन टेक्स्चर्ड कागजमा छापिएको छ र यसले तीनवटा बोतल र एउटा प्रमाणपत्रलाई फ्रेम गर्छ। यो डिजाइन शानडोङ प्रान्तको सांस्कृतिक भूगोलबाट प्रेरित छ। मदिरा प्याकेजिङमा सामान्यतया देखिने रेट्रो शैलीको सट्टा न्यूनतम र आधुनिक दृष्टिकोण अपनाइएको छ।
The Recognition
About the A' Design Award रजत पुरस्कार
Mountain River and Sage बाइजिउ उपहार सेट प्याकेजिङ A' Design Award रजत पुरस्कारको विजेता हो, सर्वोच्च श्रेणीका, सुन्दर र प्रभावशाली डिजाइनहरूलाई दिइने असाधारण रूपमा प्रतिष्ठित मान्यता। रजत विजेताहरू अत्यन्त चम्किला र धेरै सृजनशील कृतिहरू हुन्, जसले डिजाइनरहरूको उत्कृष्ट विशेषज्ञता, प्रतिभा र सूक्ष्म दृष्टि देखाउँछन्। Mountain River and Sage बाइजिउ उपहार सेट प्याकेजिङ अद्भुत, आदर्श, अत्यन्त व्यावसायिक र गहिरो रूपमा नवीन कृति बन्नेछ भन्ने अपेक्षा छ। Mountain River and Sage बाइजिउ उपहार सेट प्याकेजिङ धेरैले ईर्ष्या गर्ने रचना हो; यसले इच्छा जगाउँछ, सकारात्मक भावना ल्याउँछ र आश्चर्य तथा विस्मय पैदा गर्छ।
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- This design is a complete ceremonial unboxing experience meticulously crafted for the high-end gifting market. Its core innovation lies in a three level narrative progression, transforming the packaging from a mere container into a spiritual and cultural journey.
- Dimensions & Packaging
- Length 300mm x Width 240mm x Height 190mm
- Tags
- Premium Gift, Baijiu Packaging, Ritualistic Design, Confucian Culture, Mount Tai,
- Production Technology
- The outer box utilizes premium matte white art paper with precision foil stamping for the minimalist bronze pattern to achieve a modern, luxurious feel. The inner codex box is constructed from lightweight, high density engineered wood with a natural oak veneer, providing a warm, tactile finish. The inner landscape panel is printed on textured museum quality paper to enhance the artistic scroll effect. Bottle labels feature a subtle relief printing technique to complement the packaging‘s refined aesthetic.
- Design Challenge
- How to embody profound Confucian culture within minimalist modern aesthetics without falling into superficial retro styling? The design solves through three ritual layers white box establishes modern ceremony, wooden box transforms into codex form, landscape scroll triggers spiritual resonance allowing "Li" to be seen, touched, and felt in the unboxing moment.
- Research
- This research explores how to translate the traditional Chinese cultural symbol "Li" through modern packaging language. Taking Shandong's "One Mountain, One River, One Saint" as the cultural matrix, it investigates a progressive unboxing experience from visual to tactile, from form to spirit, achieving contemporary expression of tradition in gifting scenarios.
- Inspiration
- The inspiration is drawn from the profound cultural geography of Shandong Province, symbolized by "One Mountain , One River , and One Saint ." We sought to break away from intricate retro styling commonly found in liquor packaging. Instead, we used a minimalist and modern ritualistic approach to carry this heavy cultural heritage.
- Project Duration
- The project started in Beijing in October 2025 and was completed in Beijing in December 2025.
- Operation Flow
- Reveal The user removes the sleek white outer sleeve, revealing the wooden "codex." This act signifies moving from the public brand promise to a personal discovery.
Open Lifting the wooden cover mimics opening a treasured book. The user is greeted not just by the product, but by the texture and smell of wood, creating an intimate prelude.
Unfold: The inner lid, designed as a multi page spread, unfolds to display a panoramic illustration of Mount Tai and the Yellow River. This "landscape scroll" frames the three bottles and the certificate, elevating the extraction of the product to a moment of spiritual appreciation. - Patents
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- Team Members
- Original designer: Wu Yao , llustration designer: Zhang Yi, Illustration designer: Yang Xiaogang , Illustration designer: Li Yan, Graphic designer: Zheng Ziyang, Graphic designer: Zhao Yuehao, Graphic designer:Zhang YUchen，Graphic designer:Tan Zhen，3D Designer: Liao Hao ， Copywriting: Xu Xiaohui，Copywriting:Tang Wenhu
- Image Credits
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