Vinicola Cherchi वाइन लेबल डिजाइन by Giovanni Murgia - Redfish Adv is a highly esteemed winner of the very prestigious 2017 A' Design Award रजत पुरस्कार in प्याकेजिङ डिजाइन Competition Category.
रजतप्याकेजिङ· 2017
Vinicola Cherchi वाइन लेबल डिजाइन
by Giovanni Murgia - Redfish Adv
Client: Vinicola Cherchi
A' Design Award रजत पुरस्कार Winner in प्याकेजिङ Category
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The Design
About Vinicola Cherchi वाइन लेबल डिजाइन
१ 1970 since० देखि सार्डिनियामा रहेको ऐतिहासिक वाइनरीका लागि, यो क्लासिक्स वाइन लाइनका लागि लेबलहरूको रिसाइलि designed डिजाइन गरिएको छ। नयाँ लेबलको अध्ययन कम्पनीले पछ्याएको परम्परासँग लि link्क सुरक्षित गर्न चाहान्थ्यो। अघिल्लो लेबलहरू जस्तो नभई यसले लालित्यको टच दिन काम गर्यो जुन वाइनको उच्च गुणस्तरसँग राम्रोसँग जान्छ। लेबलहरूका लागि ब्रेल प्रविधिको साथ काम गरिरहेछ जुन वजन बिना लालित्य र शैली ल्याउँदछ। पुष्प ढाँचा उस्सिनीमा सान्ता क्रोसको नजिकैको चर्चको ढाँचाको ग्राफिक विस्तारमा आधारित छ जुन कम्पनी लोगो पनि हो।
The Recognition
About the A' Design Award रजत पुरस्कार
Vinicola Cherchi वाइन लेबल डिजाइन A' Design Award रजत पुरस्कारको विजेता हो, सर्वोच्च श्रेणीका, सुन्दर र प्रभावशाली डिजाइनहरूलाई दिइने असाधारण रूपमा प्रतिष्ठित मान्यता। रजत विजेताहरू अत्यन्त चम्किला र धेरै सृजनशील कृतिहरू हुन्, जसले डिजाइनरहरूको उत्कृष्ट विशेषज्ञता, प्रतिभा र सूक्ष्म दृष्टि देखाउँछन्। Vinicola Cherchi वाइन लेबल डिजाइन अद्भुत, आदर्श, अत्यन्त व्यावसायिक र गहिरो रूपमा नवीन कृति बन्नेछ भन्ने अपेक्षा छ। Vinicola Cherchi वाइन लेबल डिजाइन धेरैले ईर्ष्या गर्ने रचना हो; यसले इच्छा जगाउँछ, सकारात्मक भावना ल्याउँछ र आश्चर्य तथा विस्मय पैदा गर्छ।
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- It is a unique wine label design for a sardinian cellar. Clean, minimal and innovative label it has a different design from others wines in Sardinia (Italy)
- Dimensions & Packaging
- Labels have dimension 120mm width and 86mm height, printing on an uncoated, matt, woodfree printing paper with felt marked textured surface. The printing is with gold foil for logo and horizontal line, braille embossing ink for floreal sketch.
- Tags
- wine, labels,
- Production Technology
- For these labels we used a very fine natural paper texture with a warm and pleasant to the touch. The label is enhanced by the use of Braille in a little invasive way
- Design Challenge
- The creative challenge was to transfer the corporate values in new labels without losing the link with the history and tradition of the territory.
He tried to find the elements of continuity with the old labels, but creating a completely new design and minimal.
The church has become an integral part of the company logo, the name of the wines has taken the position and color of old labels. At the center of the floral pattern it incorporates a detail of church reworked and adapted for the specific use. - Inspiration
- The inspiration for this label design is originated by graphics of a floral element that adorns the wooden pulpit of the Holy Cross Church, a symbol of the country and central element of the company logo. This graphic characterizes all labels but remains non-invasive compared to the other elements of the labels because realized with Braille technique.
- Project Duration
- Project started in December 2015 and finished in April 2016 in Olmedo (SS)
- Team Members
- Art Director: Giovanni Murgia
- Image Credits
- Image #1: Photographer Diego Attene
Optional Image #1: Photographer Diego Attene
Optional Image #2: Photographer Diego Attene
Optional Image #3: Photographer Diego Attene
Optional Image #4: Photographer Diego Attene
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