Giovanni Murgia द्वारा निर्मित The Sands Wine Labels वाइन प्रयोगशाला अत्यन्त प्रतिष्ठित 2018 A' Design Award फलाम पुरस्कार को प्याकेजिङ डिजाइन प्रतिस्पर्धा श्रेणीमा अत्यधिक सम्मानित विजेता हो।
फलामप्याकेजिङ· 2018
The Sands Wine Labels वाइन प्रयोगशाला
Giovanni Murgia द्वारा
ग्राहक: Cantina Li Duni
प्याकेजिङ श्रेणीमा A' Design Award फलाम पुरस्कार विजेता
प्रमाणित पुरस्कार विजेता
#67776 को पुरस्कार स्थिति प्रमाणित गर्नुहोस्डिजाइन
The Sands Wine Labels वाइन प्रयोगशाला बारेमा
यी लेबलहरूको डिजाइन महसुस गर्न, अनुसन्धान प्रिन्टिंग प्रविधि, सामग्री र ग्राफिक छनौटहरूमा गरिएको छ, कम्पनीको मान, इतिहास र यी वाइनहरूको जन्म भएको क्षेत्रको प्रतिनिधित्व गर्न सक्षम छ। यी लेबलको अवधारणा वाइनको विशेषताबाट सुरू हुन्छ: बालुवा। वास्तवमा, डाँडाहरू समुद्री बालुवामा समुद्री किनारबाट केही टाढा हुर्कन्छन्। यो अवधारणा जेन बगैंचाको बालुवामा डिजाइनहरू लिनको लागि एक एम्बोसिंग प्रविधिको साथ बनाईएको छ। तीन लेबलहरू मिलेर डिजाईन बनाउँदछन् जसले वाइनरी मिशनलाई प्रतिनिधित्व गर्दछ।
मान्यता
A' Design Award फलाम पुरस्कार बारेमा
The Sands Wine Labels वाइन प्रयोगशाला A' Design Award फलाम पुरस्कारको विजेता हो, राम्ररी डिजाइन गरिएका रचनाबाट अपेक्षित व्यावसायिक र औद्योगिक आवश्यकता पूरा गर्ने राम्रा डिजाइनहरूलाई दिइने प्रतिष्ठित मान्यता। फलाम विजेताहरूले आफ्ना सर्जकहरूको ठूलो कौशल, उच्च विशेषज्ञता, विज्ञ बुझाइ र सृजनात्मक क्षमता देखाउँछन्। The Sands Wine Labels वाइन प्रयोगशाला उच्च सम्मानित, प्रशंसित र प्रिय, व्यावहारिक र नवीन रचना बन्नेछ भन्ने अपेक्षा छ। The Sands Wine Labels वाइन प्रयोगशाला को सूक्ष्मताका लागि सम्मान पाइन्छ र जीवनको गुणस्तर सुधारेर संसारलाई अझ राम्रो बनाउन मद्दत गर्न यो डिजाइन गरिएको हो।
डिजाइनको पछाडि
प्रेस किट
डिजाइनरद्वारा प्रदान गरिएका श्रेय, टोलीका सदस्यहरू र प्राविधिक विवरणहरू।
- अद्वितीय विशेषताहरू
- The concept of these labels starts from the unique characteristic of these wines: the sand. In fact, the vines grow on the sea sand just a short distance from the coast. On the labels this concept is made with an embossing technique to take up the designs on the sand of the Zen gardens. The label is divided on two different cards: on top a natural ideal paper for embossing, on the bottom a metallic paper that gives a touch of color and personality to the design. The three labels put together make up a unique design in which the colored element becomes the link between them.
- आयाम र प्याकेजिङ
- Labels have a total dimension 83x130 mm divided on two section with different papers: on top a natural paper, on bottom a metallic film.
- ट्यागहरू
- wine, label, packaging, wine label design
- उत्पादन प्रविधि
- For these labels, at the top, we used a very fine natural paper texture with a warm and pleasant touch.
On this label a dry relief has been created that recalls the drawings of the sand. A metal foil colored gives identity and personality to the different labels. In the part below, a metallized paper was used which was then colored with a pantone color matched to the lamina. The personalized capsule recalls the label design and completes the packaging design project. - डिजाइन चुनौती
- The creative challenge was to transfer the unique characteristic of this winery and this territory into new labels with a modern and minimal style, but linked to the values of the territory.
We tried to find elements of continuity with the old labels, but creating a completely new and minimalist design.
Sand designs have a tactile element that makes them three-dimensional and more incisive from them without being too intrusive. The color that differentiates each label gives style and identity to each of them. The soft and sinuous lines of the label recall the sea and the sand of Sardinia - अनुसन्धान
- The research for this project started from the current sales data of the wines and their positioning perceived by the public. Based on a qualitative focus group of 20 people, we tested the comparison between the old labels and the current proposals, asking them to place the wines on a scale of quality and price. The results then emerged as the definitive choice on which we made a small quantitative panel test in some wine shops, recording excellent results on the perception of quality of wines and the choice of label design. This led us to finalize the project on the insights that emerged during the research.
- प्रेरणा
- The sand and its movements, the sea that erase them every time. The inspiration came from this to represent this characteristic in a graphic and elegant way.
- परियोजना अवधि
- Project started in January 2018 and finished in May 2017 in Sassari (SS - Italy)
- सञ्चालन प्रवाह
- The design of these labels has been designed to give a tactile effect when the bottle is taken in hand, thanks to the dry embossing and the natural texture of the paper. The visual effect is given by the impact color that distinguishes the different labels. Next to each other, the design of the labels joins like a single drawing on the sand.
- पेटेन्टहरू
- No copyrights on this project
- टोली सदस्यहरू
- Art Director: Giovanni Murgia
Rendering images: Bruno Haver
Print: Juliagraf SpA - छवि क्रेडिटहरू
- Image #1: 3DRender: Bruno Haver
Optional Image #1: 3DRender: Bruno Haver
Optional Image #2: 3DRender: Bruno Haver
Optional Image #3: 3DRender: Bruno Haver
Optional Image #4: 3DRender: Bruno Haver
प्रायोजित
Designers.org भन्दा पर अन्वेषण गर्नुहोस्
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