Yau Sik San ब्रान्डिङ डिजाइन by 1983Asia is a highly esteemed winner of the very prestigious 2020 A' Design Award फलाम पुरस्कार in ग्राफिक्स, चित्रण र दृश्य सञ्चार डिजाइन Competition Category.
फलामग्राफिक· 2020
Yau Sik San ब्रान्डिङ डिजाइन
by 1983Asia
Client: 1983Asia
A' Design Award फलाम पुरस्कार Winner in ग्राफिक Category
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The Design
About Yau Sik San ब्रान्डिङ डिजाइन
याउ सिक सान ग्वाङडोङ खानाको ब्रान्डका लागि बनाइएको ब्रान्डिङ डिजाइन हो। यो पहिचान "देवता अफ कुकरी" मा आधारित छ, जुन प्राचीन चिनियाँ मान्यतामा वस्त्र, खाना, भाग्य र दीर्घायुसँग सम्बन्धित पात्र हो। ग्वाङडोङको क्षेत्रीय विशेषता व्यक्त गर्न ब्रान्डको नामका लागि चिनियाँ क्यालिग्राफी प्रयोग गरिएको छ। परम्परागत रङ संयोजनले दृश्य छविलाई समर्थन गर्दछ। प्याकेजिङ विशेष कागज छपाई, यूभी, कसीदाकारी, रिएक्टिभ प्रिन्टिङ र हट स्ट्याम्पिङ प्रयोग गरी उत्पादन गरिएको छ। यसको उद्देश्य सांस्कृतिक कथाको माध्यमबाट खानाको गुणस्तर प्रस्तुत गर्नु हो।
The Recognition
About the A' Design Award फलाम पुरस्कार
Yau Sik San ब्रान्डिङ डिजाइन A' Design Award फलाम पुरस्कारको विजेता हो, राम्ररी डिजाइन गरिएका रचनाबाट अपेक्षित व्यावसायिक र औद्योगिक आवश्यकता पूरा गर्ने राम्रा डिजाइनहरूलाई दिइने प्रतिष्ठित मान्यता। फलाम विजेताहरूले आफ्ना सर्जकहरूको ठूलो कौशल, उच्च विशेषज्ञता, विज्ञ बुझाइ र सृजनात्मक क्षमता देखाउँछन्। Yau Sik San ब्रान्डिङ डिजाइन उच्च सम्मानित, प्रशंसित र प्रिय, व्यावहारिक र नवीन रचना बन्नेछ भन्ने अपेक्षा छ। Yau Sik San ब्रान्डिङ डिजाइन को सूक्ष्मताका लागि सम्मान पाइन्छ र जीवनको गुणस्तर सुधारेर संसारलाई अझ राम्रो बनाउन मद्दत गर्न यो डिजाइन गरिएको हो।
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- This branding design project based on a great ambition which is to bring essence of Guangdong cuisines to each diner. 1983ASIA developed God of Cookery from ancient Chinese spirit, which is packed with clothing food, luck and longevity. Also, 1983ASIA designed Yau sik san by using Chinese calligraphy to express the regional feature. The most unique point in the project is the characters were based on Guangdong regional culture.
- Dimensions & Packaging
- Specialty paper printing, UV, embroidery, reactive printing and hot stamping
- Tags
- Package design, food, traditional culture, Asian design
- Production Technology
- 1983ASIA abstracted the image of God of Cookery from story and combined with Chinese calligraphy. The combination of the Chinese food culture with visual image to impress people, and changed the good flavor slogan into a meaningful story. 1983ASIA designed this project through softwares such as AI and PS, and print by using specialty paper to express the idea.
- Design Challenge
- God of cookery is a virtual role but known by most of people, therefore the challenge was design a visual image of God of cookery and make people understand the image.
- Research
- Chinese traditional culture
- Inspiration
- Chinese ancient spirit God of Cookery are the inspiration source for our design this time. Also, the brand invite Mr. Tsai Lan, as known as God of Cookery in this generation, to serve as food supervisor. This can be said to complement each other and highlight the charm of food culture.
- Project Duration
- When most people think about the food brand, they will try to impress people from the taste perspective or material quality. However, Tsai Lan serve as Yau sik san food supervisor, which help us find a new perspective to transform the ideas to people. We connected God of cookery and Professional cook of Guangdong Food to complement each other, which make people feel trust in this brand.
- Operation Flow
- This project has religious insight to impress people, which is a new perspective to express the quality of product. Many people believe Polytheism in Asia, therefore the image of God of cookery with traditional color combination bring the information to people.
- Patents
- 1983ASIA
- Team Members
- Susu
Yao
Fang Yu Qing
Jemay Ho
Zhou Xiao Jie
He Jing
Li Hong Yu - Image Credits
- 1983ASIA
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