Frutta फ्रुटा बत्ती

Press Kit

Unique Properties

Frutta offers a new approach to how individuals interact
with their home lighting by envisioning a floor lamp as a fruit tree.

Current home lighting units are often inflexible in their usage due to being singular units. Frutta introduces a modular system allowing users to customize and control the lighting of their surroundings. The experience of “picking” the lights off of Frutta as if they were fruits creates an intimate and natural relationship between human and lighting.

Dimensions & Packaging

Main component 160 x 160 x 1080
Lighting unit 110 x 110 x 110

Tags

Plant,Lighting,Battery,Floor lump,

Production Technology

Steel, Ceramic.

Design Challenge

Lighting is primarily an inorganic product that switches on and off. We introduced an emotional experience to lighting.

Inspiration

We want everyone to remember picking fruit, which they experienced in childhood. Frutta promises to enrich your life by offering limitless lighting solutions made possible by combining clever design with a bit of your imagination.

Project Duration

The project started in February 2020 in Tokyo

Operation Flow

Frutta provides three main functions.
1. Frutta allows multiple people within a space to directly control and customize their own lighting needs.
2. Lighting can be used to affect and reinforce our mood. In a situation where one may be trying to concentrate, energize, or relax, users can arrange the lighting to best fit their desired atmosphere. 3. Singular lighting units often present the issue with uneven lighting of a space. Frutta can spread itself out allowing for even and natural ambient lighting throughout a room or space.