Wen Liu and Fang Li द्वारा निर्मित Flower to Flora प्राथमिक कार्य: चिया प्याकेजिङ अत्यन्त प्रतिष्ठित 2020 A' Design Award रजत पुरस्कार को प्याकेजिङ डिजाइन प्रतिस्पर्धा श्रेणीमा अत्यधिक सम्मानित विजेता हो।
रजतप्याकेजिङ· 2020
Flower to Flora प्राथमिक कार्य: चिया प्याकेजिङ
Wen Liu and Fang Li द्वारा
ग्राहक: Shenzhen Oracle Creative Design Co., Ltd
प्याकेजिङ श्रेणीमा A' Design Award रजत पुरस्कार विजेता
प्रमाणित पुरस्कार विजेता
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Flower to Flora प्राथमिक कार्य: चिया प्याकेजिङ बारेमा
फ्लावर टु फ्लोरा चीनको युन्नान प्रान्तको सिशुआङबान्नाबाट आएको फूल चियाको लागि एउटा प्याकेजिङ डिजाइन हो। यस चित्रकलामा मयूर, पातैपातको चियाको बोट, स्थानीय फूलहरू र वर्षावनमा बस्ने एउटी केटीलाई संयोजन गरिएको छ। यस दृश्यले मानिस र प्रकृतिबीचको सामञ्जस्यपूर्ण सम्बन्ध देखाउँछ। चित्रकलाका रङहरू सिशुआङबान्नाका जातीय पोशाकहरूबाट लिइएका हुन्। बाहिरी बाकस रूखको बनावट भएको कालो विशेष कागजबाट बनाइएको छ र प्रिन्टिङ तथा ब्रोन्जिङद्वारा पूरा गरिएको छ। बाकसको लम्बाइ ३४० मिलिमिटर, चौडाइ १२० मिलिमिटर र उचाइ २४० मिलिमिटर छ।
मान्यता
A' Design Award रजत पुरस्कार बारेमा
Flower to Flora प्राथमिक कार्य: चिया प्याकेजिङ A' Design Award रजत पुरस्कारको विजेता हो, सर्वोच्च श्रेणीका, सुन्दर र प्रभावशाली डिजाइनहरूलाई दिइने असाधारण रूपमा प्रतिष्ठित मान्यता। रजत विजेताहरू अत्यन्त चम्किला र धेरै सृजनशील कृतिहरू हुन्, जसले डिजाइनरहरूको उत्कृष्ट विशेषज्ञता, प्रतिभा र सूक्ष्म दृष्टि देखाउँछन्। Flower to Flora प्राथमिक कार्य: चिया प्याकेजिङ अद्भुत, आदर्श, अत्यन्त व्यावसायिक र गहिरो रूपमा नवीन कृति बन्नेछ भन्ने अपेक्षा छ। Flower to Flora प्राथमिक कार्य: चिया प्याकेजिङ धेरैले ईर्ष्या गर्ने रचना हो; यसले इच्छा जगाउँछ, सकारात्मक भावना ल्याउँछ र आश्चर्य तथा विस्मय पैदा गर्छ।
डिजाइनको पछाडि
प्रेस किट
डिजाइनरद्वारा प्रदान गरिएका श्रेय, टोलीका सदस्यहरू र प्राविधिक विवरणहरू।
- अद्वितीय विशेषताहरू
- Flower to Flora is a flower tea from Xishuangbanna, Yunnan Province. The design combines the unique elements of the peacock, leafy tea tree, flower from Xishuangbanna, and the image of a girl lives in the local rainforest. The design creates a harmonious picture between human and nature. The illustration colour on the design is inspired by the colour of the ethnic costumes of Xishuangbanna. The illustration transfers the unique customs of Xishuangbanna.
- आयाम र प्याकेजिङ
- The outside packaging box dimension is 340mm in length, 120mm in width and 240mm in height.
- ट्यागहरू
- Flower，Xishuangbanna，Peacock，Flower Tea, Girl
- उत्पादन प्रविधि
- The design takes into considering the properties of the flower tea. Also, Xishuangbanna is a tropical rain forest area with ancient trees. Therefore the material of the outside box is made of black special paper with tree texture. The outside box uses the technique of printing and bronzing for avoiding mass-producing to go wrong.
- डिजाइन चुनौती
- Xishuangbanna of Yunnan in China is an ethnic minority habitation area. The local culture of Xishuangbanna is very abundant. Especially the colour of the local people's clothing is various and gorgeous. Therefore I applied the colour element of the local people's clothing on my illustration. The illustration has also applied the aesthetics of modern young consumer group. It provides not only a local feature element but also a modern aesthetics effect.
- अनुसन्धान
- Tasting tea has become a life attitude in this fast-paced era. The market seems to show up endless varieties of tea. After researching and analyzing the current market, I found that most of the flower tea products on the market are applying the flower as a design element on the packaging. The application of the culture element of Xishuangbanna on my packaging design of the tea product is for producing a greatly difference from existing packaging design of tea product on the market. The application of creative ideas on my design such as using peacock and the national costume is to represent local characteristics of Xishuangbanna. I believe it will provide a strong impression for the consumer. Moreover it presents a unique local culture of Xishuangbanna in the design.
- प्रेरणा
- The peacock is a unique animal in Xishuangbanna, Yunnan, China. The residents in Yunnan regard the peacock as a mascot. I use the peacock as the main element in my design. The peacock in the design combines with the leafy tea trees, local flowers, and the image of a girl who lives in the local rainforest. The design presents a harmonious picture of human and nature.
- परियोजना अवधि
- The project began in September 2018 in Shenzhen, China, and was completed in November 2018 in Shenzhen, China.
- सञ्चालन प्रवाह
- The homogenization of the flower tea on the current market is more serious. The design takes into consideration of making a difference with the existing products on the market. It creates a connotative and storytelling effect on our product. This design uses the Xishuangbanna’s elements which are peacock, tea tree, flower and girl. The idea of applying illustration on the design is to produce an easy-to-understand and impressive result. It provides a more direct and in-depth understanding of products for the consumer. I believe my design of the product will stand out among the current products on the market.
- टोली सदस्यहरू
- Designer：Wen Liu
Designer：Fang Li
Designer：Weijie Kang - छवि क्रेडिटहरू
- Creater Wen Liu, Flower to Flora, 2018
Creater Fang Li, Flower to Flora, 2018
Creater Weijie Kang, Flower to Flora, 2018
प्रायोजित
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