Ccpuerh Tea चिया प्याकेजिङ by Somethink Brand is a highly esteemed winner of the very prestigious 2020 A' Design Award कांस्य पुरस्कार in प्याकेजिङ डिजाइन Competition Category.
कांस्यप्याकेजिङ· 2020
Ccpuerh Tea चिया प्याकेजिङ
Client: Ccpuerh
A' Design Award कांस्य पुरस्कार Winner in प्याकेजिङ Category
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The Design
About Ccpuerh Tea चिया प्याकेजिङ
सिपुएर चिया दबिएको र खुकुलो चियाहरूको दायराका लागि बनाइएको प्याकेजिङ डिजाइन हो। यसको कन्टेनर गोलाकार एल्युमिनियम क्यान हो, जसमा इलेक्ट्रोप्लेटेड सुनौलो बिर्को, कांस्य-रङको ढाँचा र सिल्क-स्क्रिन गरिएको पाठ छ। क्यानको व्यास ८० मिमी छ, जसको बडी उचाइ ७० मिमी र बिर्कोको उचाइ १० मिमी छ। तीन वटा छापिएका आकृतिहरू—गोलाकार, प्रिज्म्याटिक र त्रिकोणीय—ले क्रमशः सानो गोल चिया, सानो वर्गाकार चिया र खुकुलो चियालाई चिन्ह लगाउँछन्। फरक-फरक क्यान रङहरूले चियाको परिपक्वताको फरक-फरक चरण जनाउँछन्, जसले गर्दा खरिदकर्ताहरूले प्रत्येक उत्पादनलाई सजिलै चिन्न सक्छन्। यो डिजाइनले परम्परागत चियालाई सरल र आधुनिक स्वरूप प्रदान गर्दछ।
The Recognition
About the A' Design Award कांस्य पुरस्कार
Ccpuerh Tea चिया प्याकेजिङ A' Design Award कांस्य पुरस्कारको विजेता हो, सृजनशीलता, चातुर्य र सूझबुझले विशिष्ट उत्कृष्ट डिजाइनहरूलाई दिइने उच्च प्रतिष्ठाको मान्यता। कांस्य विजेताहरू कुशल र उल्लेखनीय रूपमा सृजनशील कृतिहरू हुन्, जसले डिजाइनरहरूको व्यापक अनुभव, कल्पनाशक्ति र साधनसम्पन्नता पुष्टि गर्छन्। Ccpuerh Tea चिया प्याकेजिङ उच्च सम्मानित, प्रशंसित र प्रिय वस्तु, उल्लेखनीय रूपमा व्यावसायिक र नवीन, बन्नेछ भन्ने अपेक्षा छ। Ccpuerh Tea चिया प्याकेजिङ ले आवश्यकता उत्कृष्ट रूपमा पूरा गर्छ, इच्छालाई छुन्छ र जिज्ञासा जगाउँछ।
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- This is a packaging project for tea. Through rich color matching, they create a variety of brand personality and growth space, pay attention to color matching system and saturation, etc., to create a high-end atmosphere and fashion characteristics. On the packaging, they used three shapes of round, prismatic and triangular, which correspond to small round tea, small square tea and loose tea. Different color cans represent different states of tea maturity. It allows consumers to quickly identify products in different can bodies and enrich their visual impact. What's important is that they broke the traditional impression inherent in the tea industry. They think that drinking tea can be very fashionable and very young.
- Dimensions & Packaging
- 80mm in diameter, tank height 70mm, cover height 10mm
Compress tea leaves into small round, small square and loose tea. - Tags
- Packaging, tea, color, fashion, youth
- Production Technology
- Round aluminum can body, lid electroplated gold, pattern bronzing, text silk screen process.
- Design Challenge
- In China, tea, as well as tea drinking, is full of traditional customs and rituals. How to get rid of the inherent impressions and make tea packaging more fashionable, younger and more high-end is the obstacle they have to overcome.
- Research
- They found that in China, the tea industry is no longer confined to the traditional form of drinking, no matter from the consumer population or the use of the scene, the youngerization of the tea industry has become a trend. Most Chinese young people, when drinking tea, may even refuse to use too traditional tea packaging or drinking. In this case, they have studied the current tendency of young people to visual aesthetics and redesigned the packaging of this project. Through rich colors and simple typography, as well as the distinction between the elements on the packaging, young people can quickly identify the products in different can bodies and enrich the visual impact. And they put forward the design concept of "simply drinking good tea", which makes the behavior of drinking tea more simple.
- Inspiration
- They found that in China, the tea industry is no longer confined to the traditional form of drinking, no matter from the consumer population or the use of the scene, the youngerization of the tea industry has become a trend. Most Chinese young people, when drinking tea, may even refuse to use too traditional tea packaging or drinking. In this case, they have studied the current tendency of young people to visual aesthetics and redesigned the packaging of this project. Through rich colors and simple typography, as well as the distinction between the elements on the packaging, people can quickly identify the products in different can bodies and enrich the visual impact. And they put forward the design concept of "simply drinking good tea", which makes the behavior of drinking tea more simple.
- Project Duration
- Launched in Dongguan in January 2019,
completed in Guangzhou in April 2019,
and exhibited in Dongguan in June 2019. - Operation Flow
- Through rich color matching, they create a variety of brand personality and growth space, pay attention to color matching system and saturation, etc., to create a high-end atmosphere and fashion characteristics. On the packaging, they used three shapes of round, prismatic and triangular, which correspond to small round tea, small square tea and loose tea. Different color cans represent different states of tea maturity. It allows consumers to quickly identify products in different can bodies and enrich their visual impact. Let the behavior of drinking tea can also be very fashionable and very young.
- Team Members
- Astro Wong
Dorne Tsui
Jr Deng
KC To - Image Credits
- Image #1: Designer Astro Wong, ccpuerh tea, 2019.
Image #2: Designer Astro Wong, ccpuerh tea, 2019.
Image #3: Designer Astro Wong, ccpuerh tea, 2019.
Image #4: Designer Astro Wong, ccpuerh tea, 2019.
Image #5: Designer Astro Wong, ccpuerh tea, 2019.
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