Avgoulakia बिक्री किट by Antonia Skaraki is a highly esteemed winner of the very prestigious 2021 A' Design Award फलाम पुरस्कार in ग्राफिक्स, चित्रण र दृश्य सञ्चार डिजाइन Competition Category.
फलामग्राफिक· 2021
Avgoulakia बिक्री किट
Client: Zouras Farm
A' Design Award फलाम पुरस्कार Winner in ग्राफिक Category
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The Design
About Avgoulakia बिक्री किट
पहिले कुन आयो: कुखुरा कि अण्डा? त्यो पहिलो प्रश्न हो जुन सामान्यतया जवाफ दिनुपर्छ, तर यस अवस्थामा अर्को प्रश्न पनि थियो। जब तपाईं एक क्लासिक उत्पादनलाई अप्रत्याशित र फरक तरिकाले स्वाद लिन चाहनुहुन्छ, तपाईंलाई के चाहिन्छ? खैर, सबैभन्दा पहिले, एक अप्रत्याशित प्रस्तुति जुन फरक देखिन सक्छ। त्यो नै Avgoulakia ब्रान्डको लागि सिर्जना गर्नुपर्यो, एक रचनात्मक अवधारणा मार्फत जसले ब्रान्डको विशिष्टतालाई आधुनिक, फरक र रमाइलो तरिकाले व्यक्त गर्न सक्छ।
The Recognition
About the A' Design Award फलाम पुरस्कार
Avgoulakia बिक्री किट A' Design Award फलाम पुरस्कारको विजेता हो, राम्ररी डिजाइन गरिएका रचनाबाट अपेक्षित व्यावसायिक र औद्योगिक आवश्यकता पूरा गर्ने राम्रा डिजाइनहरूलाई दिइने प्रतिष्ठित मान्यता। फलाम विजेताहरूले आफ्ना सर्जकहरूको ठूलो कौशल, उच्च विशेषज्ञता, विज्ञ बुझाइ र सृजनात्मक क्षमता देखाउँछन्। Avgoulakia बिक्री किट उच्च सम्मानित, प्रशंसित र प्रिय, व्यावहारिक र नवीन रचना बन्नेछ भन्ने अपेक्षा छ। Avgoulakia बिक्री किट को सूक्ष्मताका लागि सम्मान पाइन्छ र जीवनको गुणस्तर सुधारेर संसारलाई अझ राम्रो बनाउन मद्दत गर्न यो डिजाइन गरिएको हो।
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- When you want to taste a classic product in an unexpected way, you need an unexpected presentation. That is what had to be created for Avgoulakia, through a creative concept that could convey the uniqueness of the brand in a modern, different and playful way.
- Dimensions & Packaging
- kit: paper, 479 x 1157 (mm)
- Tags
- Avgoulakia, Sales kit, Design, Storytelling, Visual Communication
- Production Technology
- Paper. Environmentally friendly.
- Design Challenge
- Creating an original Sales Kit that would stand out and make the difference. That sense of exclusivity was the guiding star during the research and competition mapping and analysis period.
- Research
- Creative Director: Antonia Skaraki
Designers: Andreas Deskas, Valia Alousi, Evri Makridis
Copywriter: Sotiria Theodorou - Inspiration
- Struggling with sales enablement? If so, you need to build out a clear and inclusive sales tool kit. Stories are impactful when used in a business context. But only if they are used strategically. In a sea of ads and kits, a well crafted story can be a game changer for companies.
- Project Duration
- The project began in 2018 and finished in 2019 in Athens, Greece.
- Operation Flow
- Which came first: the chicken or the egg? In this sales kit, the chickens definitely steal the show! Enchanted by the power of stories, a visual narrative about chickens with interesting and unusual qualities was created. There is Captain Mahe for free range eggs, Madame Coco for bio eggs and Miss Nelly for barn laid eggs. That’s their story. A story about some heroines and creators that decided to play outside the box! A story about eggs, aka a commodity product, which became a totally unexpected, playful and branded experience.
- Team Members
- Creative Director: Antonia Skaraki
Designers: Andreas Deskas, Valia Alousi, Evri Makridis
Copywriter: Sotiria Theodorou - Image Credits
- A.S. Advertising, 2019
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