Holiday Gift Set उपहार सेट प्याकेजिङ by Salvita Bingelyte is a highly esteemed winner of the very prestigious 2020 A' Design Award रजत पुरस्कार in प्याकेजिङ डिजाइन Competition Category.
रजतप्याकेजिङ· 2020
Holiday Gift Set उपहार सेट प्याकेजिङ
Client: Salvita Design
A' Design Award रजत पुरस्कार Winner in प्याकेजिङ Category
Verified Award Winner
Verify Award Status for #99230The Design
About Holiday Gift Set उपहार सेट प्याकेजिङ
हलिडे गिफ्ट सेट भनेको उपभोग्य बिदाका उपहारहरूको संग्रहको लागि तयार पारिएको प्याकेजिङ डिजाइन हो। यस सेटमा ८० ग्राम चकलेट बार, ४० ग्राम हर्बल चियाको प्याकेज, २०० ग्राम प्राकृतिक मह भरिएको जार र १४० ग्राम दालचिनीको सुगन्ध भएको मैनबत्ती समावेश छन्। यसका चित्रहरू लिथुआनियाली पृथ्वी देवी जेमिनाबाट प्रेरित छन्, जसलाई यहाँ स्नीकर्स र हेडफोन लगाएकी आधुनिक पात्रको रूपमा देखाइएको छ। देवीको लामो सेतो कपालले हिउँ र परिचित उत्सवका छविहरूको सम्झना गराउँछ। मधुरो प्राकृतिक रङ्ग प्यालेटले सामग्रीहरूलाई प्रतिबिम्बित गर्दछ। यसमा अफसेट, फ्लेक्सोग्राफी र डिजिटल प्रिन्टिङ प्रयोग गरिएको छ।
The Recognition
About the A' Design Award रजत पुरस्कार
Holiday Gift Set उपहार सेट प्याकेजिङ A' Design Award रजत पुरस्कारको विजेता हो, सर्वोच्च श्रेणीका, सुन्दर र प्रभावशाली डिजाइनहरूलाई दिइने असाधारण रूपमा प्रतिष्ठित मान्यता। रजत विजेताहरू अत्यन्त चम्किला र धेरै सृजनशील कृतिहरू हुन्, जसले डिजाइनरहरूको उत्कृष्ट विशेषज्ञता, प्रतिभा र सूक्ष्म दृष्टि देखाउँछन्। Holiday Gift Set उपहार सेट प्याकेजिङ अद्भुत, आदर्श, अत्यन्त व्यावसायिक र गहिरो रूपमा नवीन कृति बन्नेछ भन्ने अपेक्षा छ। Holiday Gift Set उपहार सेट प्याकेजिङ धेरैले ईर्ष्या गर्ने रचना हो; यसले इच्छा जगाउँछ, सकारात्मक भावना ल्याउँछ र आश्चर्य तथा विस्मय पैदा गर्छ।
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The set includes chocolate, tea, honey, candle, all timeless treats. The earth goddess is a symbol of timeless tradition, but now, she is updated, modern, cool and hip, wearing sneakers and headphones, representing the newest generation that respects the past, but is the future. By uniting tradition and modernity, Zemyna brings the simple pleasures from the earth to the modern lifestyle. Time marches forward, but simple pleasures remain the same.
- Dimensions & Packaging
- Gift set contains an 80 g chocolate bar, 40 g herbal tea package, 200 g jar of natural honey and a 140 g cinnamon scented candle.
- Tags
- Packaging, gift set design, chocolate, tea, honey, candle, design, branding, graphic design, Salvita Design, Lithuania
- Production Technology
- Offset, flexography and digital printing.
- Design Challenge
- It was very challenging to create a strong and positive illustration. After three months of creating numerous illustrations, changing the goddess and the colours, we finally came up with a pleasing visual juxtaposition between serenity and excitement.
- Research
- Using muted colours, the design conveys the raw position of the brand. As a result, I managed to avoid the traditional Christmas visual cliches and created a unique and memorable packaging design.
- Inspiration
- Consumable gifts are always a great way to express your appreciation. This holiday gift packaging is inspired by Zemyna, the Lithuanian earth goddess. By giving the land fertility, she protects those who love and care for nature, bringing them abundant harvests and every kind of success. The earth goddess is represented as a Christmas fairy who passes through uncovered fields, magically ripening fruit and inspiring life.
- Project Duration
- Started in July and finished in November, 2019 in Vilnius, Lithuania.
- Operation Flow
- This simple, but memorable product line offers a way to show your client your honest appreciation. The packaging depicts a natural colour palette that reflects the purity of the products ingredients. The chocolate is unconventional because it comes with bread and honey, an unexpected, but interesting natural combination. Although the holiday gift set depicts an atypical Christmas, symbols such as the goddess long white hair serve as a hint to Santa beard, snow and reindeers.
- Image Credits
- Salvita Bingelyte (Product stylist)
Jurgita Kunigiskyte (Photographer)
Erin Hope Stevens (Copywriter)
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