Wild Cook Advertising पोस्टर by Ladan Zadfar and Mohammad Farshad

Wild Cook Advertising पोस्टर by Ladan Zadfar and Mohammad Farshad is a highly esteemed winner of the very prestigious 2020 A' Design Award फलाम पुरस्कार in विज्ञापन, मार्केटिङ र सञ्चार डिजाइन Competition Category.

फलामविज्ञापन· 2020

Wild Cook Advertising पोस्टर

by Ladan Zadfar and Mohammad Farshad

Client: Creator studio

A' Design Award फलाम पुरस्कार Winner in विज्ञापन Category

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Verified Award Winner

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Colors

The Design

About Wild Cook Advertising पोस्टर

विज्ञापन एक उत्पादन प्रस्तुत गर्न को एक सबै भन्दा महत्वपूर्ण भाग हो। एउटा डिजाइन प्रस्तुत गर्न सक्षम हुन, डिजाइनरहरूले डिजाइनको मुख्य पक्षहरू बुझ्नुपर्दछ र यसलाई कलात्मक तरिकामा प्रस्तुत गर्न, उनीहरूले यसको सबैभन्दा महत्त्वपूर्ण सुविधाहरूमा केन्द्रित गर्नुपर्दछ। प्रस्तुत डिजाइन एक उत्पादको विज्ञापन पोस्टर हो जुन फरक दिन्छ खानाको लागि प्राकृतिक पदार्थहरू सजिलैसँग जलाउन धूम्रपानको सुगन्ध यही कारणले डिजाइनरहरूले प्राकृतिक सामग्रीहरू जलिरहेको र धुवाँ उनीहरूबाट बाहिर आउँदै गरेको देखाउनमा जोड दिए। डिजाइनरहरूको इरादा विज्ञापनको बारेमा उनीहरूको जिज्ञासालाई प्रोत्साहित गर्नु थियो।

The Recognition

About the A' Design Award फलाम पुरस्कार

Wild Cook Advertising पोस्टर A' Design Award फलाम पुरस्कारको विजेता हो, राम्ररी डिजाइन गरिएका रचनाबाट अपेक्षित व्यावसायिक र औद्योगिक आवश्यकता पूरा गर्ने राम्रा डिजाइनहरूलाई दिइने प्रतिष्ठित मान्यता। फलाम विजेताहरूले आफ्ना सर्जकहरूको ठूलो कौशल, उच्च विशेषज्ञता, विज्ञ बुझाइ र सृजनात्मक क्षमता देखाउँछन्। Wild Cook Advertising पोस्टर उच्च सम्मानित, प्रशंसित र प्रिय, व्यावहारिक र नवीन रचना बन्नेछ भन्ने अपेक्षा छ। Wild Cook Advertising पोस्टर को सूक्ष्मताका लागि सम्मान पाइन्छ र जीवनको गुणस्तर सुधारेर संसारलाई अझ राम्रो बनाउन मद्दत गर्न यो डिजाइन गरिएको हो।

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The presented design is advertising posters for a product which gives different smoking scents from smooth burn of natural materials to food that is why the designers insisted on showing natural materials burning and the smoke coming out of them. It is also important to mention that all posters were photographed.
The designers intention was to show the main message in a minimal way that draws people's attention and stimulate their curiosity about the advertising.
Tags: Food, Smoked food, Smoking device, Smoke flavor, Smoke scent, Beverage, Smoke, Wild cook, Poster, Advertising
Production Technology: All the posters were photographed in a studio and with natural materials. The designers gathered all their insights about the settings and they finalized the production.
Design Challenge: The main challenge was to find the best way to burn the materials without disfiguring the material and also to photograph the smoke and the burnt material in one shot.
Research: To design the best poster for a product, a lot of detailed researches are needed. The designers had to look for people's expectation of an advertisement, what can stimulate their curiosity, what range of age are the product's potential costumers and most importantly what is the simplest way to give a message and preserve the artistic features.
Inspiration: Advertising is one of the most important parts of presenting a product. To be able to present a design, designers should understand the main aspects of the design and in order to present it in an artistic way, they have to focus on its most important features. In this case, the main question was how to show people that by using this product they can have different kind of smoking scents for their food and make them curious about the design. The presented design is a combination of burnt vegetables and smoke to present the main feature of the product which is the smoking scent that it gives to the food.
Project Duration: The project started in September 2019.
Team Members: Ladan Zadfar
Mohammad Farshad
Image Credits: Ladan Zadfar and Mohammad Farshad