Nicola Zanetti and Federico Bosque · CLIENT: Segnoinverso
308a is a multicapsule coffee machine designed for home and office use. The machine accepts capsules, pods and ground coffee, and prepares espresso, long coffee, tea and milk based drinks. A pressure pump and fast heating support consistent extraction and crema. Temperature and volume can be adjusted for different tastes. The body is made of injection molded ABS with continuous surfaces and soft transitions that reduce visual complexity. The capsule is inserted, the top handle is closed and the drink is selected through the touch interface.
Press Kit
- Unique Properties
- This coffee machine stands out for its exceptional versatility, combining multiple brewing systems in one compact device. It is compatible with a wide range of capsules, ESE pods, and ground coffee, allowing users to prepare espresso, long coffee, tea, and milk-based drinks. A 19-bar pressure system and fast heating ensure rich extraction and consistent crema, while adjustable temperatures and volumes offer a highly personalized brewing experience for different tastes and beverages.
- Dimensions & Packaging
- 124x317x290h 1400 W 20bar pump
- Tags
- multicapsule, capsule, pod, espresso, cappuccino, coffee, machine
- Production Technology
- ABS injection molding
- Design Challenge
- The creative challenge was to design a coffee machine that feels friendly and approachable while standing out in a crowded market of technical-looking products. The goal was to achieve a fluid, compact form with continuous surfaces that visually soften the object and reduce perceived complexity. The design avoids aggressive geometries, aiming instead for a balanced and timeless aesthetic that can naturally fit into different environments, from domestic kitchens to office spaces.
- Project Duration
- Italy, 03/2022 to 06/2022
- Operation Flow
- The machine is designed for intuitive and seamless operation. The user inserts the preferred capsule or coffee pod, using the dedicated holder, close the top handle, selects the desired beverage setting through the touch interface, and starts brewing with a single action. Visual indicators guide each step, while automatic dosing and flow control simplify the interaction, creating a smooth and effortless coffee-making experience.
- Research
- The design research began with a detailed benchmark analysis of existing single-serve coffee machines, identifying limits in compactness, visual coherence, and user perception. Early concepts were explored through sketches to define proportions and fluidity, followed by 3D models to refine volumes around internal components. Prototyping was used to validate ergonomics and visual balance. CMF studies finalized the design, enhancing surface continuity, tactile quality, and integration in different environments.
- Inspiration
- The design is inspired by the idea of fluidity and the expressive nature of liquid in motion. Soft, continuous surfaces flow seamlessly from one volume to another, creating a sense of natural continuity and visual calm. The form avoids sharp interruptions, favoring smooth transitions that recall the movement of water and coffee extraction itself. This fluid geometry conveys lightness, precision, and harmony, transforming a compact machine into an intuitive and elegant object.
Press releases are available in 1 languages.