Yu Morisawa · CLIENT: A Inc
A Inc is a corporate identity program created for a company based in Tokyo. The identity is built around a single letter A formed from colored stripes. The stripes represent the energy and potential of every person involved with the company. The overlapping stripes show how the company takes shape through a diversity of preferences. The identity is applied to business cards and envelopes, and each person can select a favorite color. Envelope colors can be matched to recipients. The logo is embossed to keep the strong colors subtle.
Press Kit
- Unique Properties
- I handled the corporate design for A Inc.
The limitless energy and potential of every A Inc employee is expressed using a range of colors. The striped pattern for the letter A of the logo is a visual expression of how the company is formed by an overlapping combination of all those individuals. - Dimensions & Packaging
- Business card
Width91mm, Height55mm
Envelope
Width235mm, Height120mm - Tags
- limitless energy, potential, a range of colors, stripes, diversity
- Production Technology
- In applying the design, people can choose their favorite color for business cards and multiple envelope colors can be matched with recipients. The colors have a strong emphasis, so the logo is embossed for subtlety.
- Design Challenge
- Design a single letter A as a logo.
- Project Duration
- Completed in Tokyo in 2020. Since then, we have continued to refine it.
- Operation Flow
- Understanding of identity
Company motivation
Visualization of company image
recruiting - Research
- I try to keep things simple, clear, and emotional.
Also, we design the meaning of the corporate. - Inspiration
- Using a single A in the logo creates a sense of presence that embodies A Inc's vision illuminating people's potential and mission for a world that believes in the power of what people like.
The meanings invested in the logo are
1.Stripes signify the energy and potential of everyone involved with A Inc.
2. The A is an accumulation of multiple stripes.
3. A Inc takes shape through the power of its diversity of preferences. - Image Credits
- Photographer / Ryo Yasumoto
Press releases are available in 1 languages.