Maja Maksimovic · CLIENT: Aavalabs
Label and box packaging for a health food brand that has strong roots in the Nordics. The design should have a natural touch, especially considering the ingredients are natural. The target demographic groups are males and females in their 30s, 40s, 50s, and 60s. The box is printed on paper with a matt celloglaze finish. Whilst transparent plastic is chosen for the container because it is the most valuable plastic after recycling.
Press Kit
- Unique Properties
- Packaging design for AAVALABS, the Nordics company, with a Finnish twist. Honesty and Transparency are in the core of the company, so that is also portrayed in products design, that breathes Nordic purity and freshness.
- Dimensions & Packaging
- Box dimensions 65 x 65 x 112 mm
Label dimensions 180 x 70 mm - Tags
- Packaging, Supplement, Health, Nature, Vitamins
- Production Technology
- The graphics were illustrated digitally on Adobe Illustrator. Every product has it's own Pantone color and it's printed on offset printing machine.
- Design Challenge
- In terms of design, the challenge was merging different varieties of plants into one
- Project Duration
- The project was completed with a quick turnaround time of 1 month, in Febroary 2019.
- Research
- Botanical research, and research on raw stones and minerals were carried out for each individual packaging. Illustrations on the background were strongly influenced by illustrations from botanical books and encyclopedias.
- Inspiration
- A rough translation of Aava is “open”. The word has been in the Finnish vocabulary for centuries and holds a special meaning that can only be described by seeing an Aava Landscape. That is why the packaging design allows everyone to experience the power of nature for themselves.
- Image Credits
- Aavalabs
Press releases are available in 1 languages.