Sajad Izadi · CLIENT: Abra Mode
Abra Mode is a packaging box for pantyhose. The box is made of cardboard in cream and gold tones, chosen to suggest calmness, softness and luxury. A window shaped like a crossed woman's leg is cut with a mold and reveals the fabric, showing its texture, density and color. The window removes the need to print a new box for each color or pattern. The coating is water based, matte and recyclable, and it prevents fingerprints on the surface. The box measures 138 mm in width, 25 mm in depth and 240 mm in height. The closed form protects the product from dust and handling in stores.
Press Kit
- Unique Properties
- We all live in a modern world, a world where everything is introduced by brands, and people follow them.
These brands dictate what we should wear, what we should eat, or what we should listen to.
A brand that does not lead in packaging design cannot shape tastes.
In this packaging, an effort has been made to create a design that performs differently compared to other similar brands.
Tangibility, product visibility, and ease of use were among the priorities for the brand. - Dimensions & Packaging
- Width:138mm Depth:25mm Height:240mm
- Tags
- Fashion, Packaging design, Pantyhose, Design, Graphic Design
- Production Technology
- In the production of the box, cream and gold colors have been used to convey a sense of calmness, softness, and luxury.
The cardboard coating is made from water-based materials, making it recyclable and environmentally friendly. A window has been created on the box using a mold, which showcases the fabric's texture, density, and color.
The water based coating has been designed to be matte, ensuring that no fingerprints are left on the box when touched. - Design Challenge
- The biggest challenge has always been to correctly understand the target audience and provide a solution that aligns with the problem statement.
The product should stand out, be appealing to women, convey a sense of softness and delicacy, and most importantly, the design idea should not be limited to graphics alone. It should also influence the product's structure, allowing the visual identity to expand for other products as well. - Project Duration
- The project started in June 2023 in Tehran and finished in October 2023 in tehran and was launched in the Iranian market.
- Operation Flow
- This packaging is designed in such a way that it directly highlights the product itself. The window, shaped like a woman's leg, allows the audience to understand the type, color, and fabric texture of the product.
There is no need to produce and print a new box for every color or design.
If the manufacturer wishes to expand their product line in the future, they can extend the visual identity by changing the shape of the window to represent a skirt or a shirt. - Research
- The packaging for this type of product is usually designed to resemble a tag or a hanger, and all brands have relied on this form of packaging. When selecting the product in the store, the buyer would touch the product, or it might fall from their hands onto the store floor. It could also take a long time for the product to be sold, during which dust and dirt might accumulate on the product itself. All of this happened because the product was not fully covered.
- Inspiration
- All women wear their beautiful dresses when invited to gatherings and celebrations.
When they sit on chairs or when models pose for fashion photography, they often cross their legs.
This form and posture of women is commonly seen, and the designer decided to draw inspiration from this form for the product identity design, incorporating it as a window-like feature on the box. - Image Credits
- Graphic Designer:Sajad Izadi
Press releases are available in 1 languages.