Antonio Tepic · CLIENT: Ada
The client wanted to have a business card that "tells" what Ada Pack deals, to be lively, interesting and to immediately attract attention and challenge the reaction. The designer came to the idea of thinking about how to present a gift packaging service to be clear at first glance. The guideline was the decorative paper used on such occasions. The business card really attracts attention and calls for action. Whoever takes it in his hands, study it to the detail and looking under the decorative paper to see what is hidden there. The recipients are sorry to cut the tape, so they peek.
Press Kit
- Unique Properties
- Ada Pack is the name of the new services, offering packaging services for merchants and retailers. The client's wish was to have a special business card that will be highlighted in relation to others and will clearly communicate the service the company offers. The business card is designed to remind you of the joy of giving. The red printed text on the card is correlated with decorative paper, to further emphasize the gift packaging service.
- Dimensions & Packaging
- The business card is the width 90mm x height 50mm. And Decorative paper is width 32mm x height 104m.
- Tags
- creative, business card, emotion, interesting
- Production Technology
- Technical specification
The business card is made of two parts, offset paper and decorative paper. The card is printed on the offset technique and cut to needed shape and for the decorative paper was used a screen printing technique. At the end, the decorative paper is wrapped around the business card and glued to itself. - Design Challenge
- The most difficult part was to make a final product, because a business card and decorative paper were printed in a different print company. So, I had the honor to wrapping and glued a decorative paper around the business card.
- Project Duration
- The project is created in March 2010 in Zagreb, and was rewarded at Creativity International awards 2010.
- Operation Flow
- An interesting reactions from people, which receive a business card, they are sorry to cut the wrapped decoration and look down below to see what is hidden. Mostly, everyone likes a business card because it's unusual.
- Research
- I made a research about few things, which techniques of printing would be given a good result on decorative paper and which techniques should I use for finishing, to obtain a desired shape of business card.
- Inspiration
- I found the inspiration in the wrapping of gifts, the idea was to wrap a business card (partly) in a decorative paper with a printed logo.
- Image Credits
- Nadja Skazlić
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