Zhenhao Ou and Sheng Li · CLIENT: Asia Design Week (ADW)
Adw Works Exhibition is an event branding program created for Asia Design Week as a featured section of the Hebei International Industrial Design Week in Xiong'an, China. The identity layers color blocks, typography and graphic overlays to form high saturation complementary fields that stand for cultural diversity, while transitional gradient zones suggest integration. The geometric composition balances rational structure and emotional expression. Applications include banners of 3 by 5 meters, posters of 70 by 100 centimeters and several work passes.
Press Kit
- Unique Properties
- The typographical relationship of geometric shapes is essentially a reconciliation of rational design and emotional expression. Each visual conflict is a dialectical process of design thinking, ultimately achieving a cross-cultural dialogue in a dynamic balance and expressing a visual statement of unity in the context of globalization.
- Dimensions & Packaging
- The basic design features exhibition displays, including banners and posters measuring 3 meters by 5 meters and 70 centimeters by 100 centimeters, as well as several work passes.
- Tags
- Visual Design, Event Design, Material Design, Poster Design
- Production Technology
- The primary visual display section for an event in China's Xiongan New Area must embody an international design perspective while emphasizing aesthetic appeal. This exhibition area highlights design materials with a global outlook.
- Design Challenge
- The biggest challenge of this project is printing-related issues.
- Project Duration
- The project commenced in Xiong'an, China in September 2025 and was completed in October 2025. Subsequent exhibitions were held in locations including Kuala Lumpur, Malaysia.
- Operation Flow
- This main visual design was specifically created for the Asia Design Week Organizing Committee and the Hebei International Industrial Design Week, and will be exhibited in China's Xiong'an New Area.
- Research
- In 2025,Asia Design Weekwill join hands with11 renowned associations from Asia and Europeto make its official debut inXiong’an, China, as a featured section (A01) of theHebei International Industrial Design Week. This showcase will gather leading design institutions and renowned designers from across Asia, with a focus onsustainable design, AI-driven art, and future lifestyle innovations. Through its close collaboration with the Hebei International Industrial Design Week, Asia Design Week will not only highlight the diversity and vitality of Asian design but also inject new momentum into positioning Xiong’an as an international hub for innovative and creative industries.
- Inspiration
- This key visual creates a field of tension through the collision of color blocks, text, and graphic overlays. High-water levels of complementary colors often symbolize cultural diversity, while transitional zones of transformation suggest the possibility of integration.
Press releases are available in 1 languages.