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Press Release

Airport Bremen Wayfinding System

A' Design Award 2020 Silver Winner in Graphics, Illustration and Visual Communication Design

22 April 2020

Airport Bremen Wayfinding System by Thomas Geissert
Airport Bremen Wayfinding System by Thomas Geissert
Airport Bremen Wayfinding System by Thomas Geissert
Airport Bremen Wayfinding System by Thomas Geissert
Airport Bremen Wayfinding System by Thomas Geissert

Thomas Geissert · CLIENT: Teamgeissert

A high-contrast modern design and a clear information Hirarchie distinguishes the new system. The orientation system works fast and will make a positive contribution to the quality of service afford the airport. The most important means next to the use of a new font, a distinctive arrow element the introduction of different, high-contrast colors. It was particularly on functional and psychological aspects, such as good visibility, readability and barrier-free information recording. New aluminium cases with contemporary, optimized LED illumination are used. Signage towers were added.

Press Kit

Unique Properties
The goal was to create a system with its own identity and originality that goes beyond. Characterized by its modern, contemporary appearance with the modern classic typography. The calm appearance should promote safety, confidence and deceleration among passengers. A contrasting modern design and a clear information hierarchy characterize this new system. The orientation system works easy and makes a positive contribution to the service quality of the airport.
Dimensions & Packaging
Various dimensions according to the neccessities on-site
Tags
modern, contemporary, reluctant, minimal, plain, timeless
Production Technology
New aluminium cases with contemporary, optimized LED illumination are used for the signage system.
Bremen City Airport has introduced new flight information display screens (FIDS) throughout its terminal complex.
The screen-designs are created by teamgeissert and displayed on NEC MultiSync V651 models.
Design Challenge
The arrow became an independent, striking element suitable for the pictograms newly designed.
Project Duration
starting in 2012
finished in 2018
Operation Flow
the wayfinding system works simply, safely, quickly and intuitively. It not only guides and accompanies the passengers, but also makes the space tangible and thus creates identification and identity.
Research
The new font is the Fago OT. The font is used in different font sizes. This builts a hierarchy that captures and structures the information facilitated.
The primary information is flight-related information, the secondary information concern the service facilities in the airport.
Inspiration
The aim in designing the new wayfinding system was to create a calm atmosphere and a balanced general view without creating visual disturbances. The choice of typography and icons as well as the lighting and coloring make orientation easier for international guests.
The most important means besides using the new font, Fago OT from Ole Schäfer is the introduction of high contrast colors. Our focus was on functional and psychological aspects such as good visibility, readability and barrier free information.
The decisive factor for the effectiveness of the new guidance and orientation system is the complete information chain.
Image Credits
teamgeissert

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