Hyx Creative Design Hangzhou Co., Ltd. · CLIENT: Amortals
Amortals Home Travel Series is a packaging series for disposable personal care products used during travel. The range covers a bath towel, underpants, a pillowcase, a dry hair cap, a toilet seat cover and compressed soft tissue. Each pack is made of biodegradable materials and printed with a four color process that reproduces soft tones and wood grain patterns. A house symbol holds the product information, supported by simple icons. The packaging structure is easy to open, and the series brings the warmth of home to any journey.
Press Kit
- Unique Properties
- Amortals Home Travel Series provides a personal care packaging system for modern travelers. Guided by the core vision to live light and travel light, it embodies a distinct brand identity, adopts an emotive design language, and opts for sustainable materials. This approach enhances user convenience and comfort on the go while fully reflecting the dedicated commitment of Amortals to environmental stewardship and human centered care.
- Dimensions & Packaging
- The disposable bath towel is 150mm wide, 30mm deep and 205mm high. Disposable underpants are 245mm wide, 30mm deep and 215mm high. The disposable pillowcase is 122mm wide, 30mm deep and 195mm high. The disposable dry hair cap is 130mm wide, 30mm deep and 205mm high. The disposable toilet seat cover is 85mm wide, 30mm deep and 130mm high. The disposable compressed soft tissue is 156mm wide, 30mm deep and 120mm high
- Tags
- Travel Packaging Design, Biodegradable Materials, Emotive Design, Brand Identity System, Live Light, Sustainability, Visual Symbol, Human Centered Interaction, Organic Beauty
- Production Technology
- The packaging employs biodegradable materials, chosen to reduce environmental impact at the end of their life cycles while preserving the inherent textures of the materials for a uniquely warm tactile experience. A four color printing process is utilized to accurately reproduce soft tones and delicate wood grain patterns. This ensures an authentic visual expression of organic beauty while maintaining consistent visual quality.
- Design Challenge
- The core challenge lay in developing a distinctive and premium packaging series while upholding sustainability and simplicity. To this end, the design innovation strategically focuses on visual and tactile touchpoints to achieve high impact. An exclusive symbolic system, unique color and texture combinations, and natural finishes of biodegradable materials work in unison to build a strong brand identity through meticulously executed details.
- Project Duration
- Amortals Home Travel Series was designed and developed in Hangzhou between November and December 2024, and officially launched in July 2025.
- Operation Flow
- A three tier visual system ensures quick product identification. The first tier enhances brand recognition with the prominent brand name and logo. The second tier organizes key product information in the house symbol, with simple icons facilitating readability and category differentiation. The third tier features wood grain patterns and material textures for a warm tactile feel, enriching overall sensory interaction. The simple packaging structure is easy to open for hassle free travel use.
- Research
- This design is grounded in a key insight of modern urban travelers. Research shows that business travelers seek not only hygiene and portability but also a positive emotional connection. To meet this need, the design incorporates the symbol of home to foster familiarity, employs a tiered visual system for quick recognition, and utilizes sustainable materials. it transcends mere packaging to become a travel companion that blends practicality, emotional resonance, and environmental responsibility.
- Inspiration
- Rooted in a brand philosophy that celebrates organic beauty, simple enjoyment, skin friendliness, and coexistence, the design draws on the grain of natural wood and the authentic texture of biodegradable materials. The house serves as the core visual symbol, conveying shelter and reassurance. This element extends the warmth of home to any journey, fostering a deep emotional connection with the user. Complemented by a soft color palette, each use becomes a moment of serene and simple enjoyment.
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