Hangzhou Juici Brand Design Co., Ltd · CLIENT: Aokmag
Aokmag Nutritionals is a packaging design for nutritional dietary supplements. Each bottle carries a flat, abstract icon, such as an eye, a heart, a liver or a bone, to show the body part addressed or the key ingredient. Vibrant color blocks separate the icons from the text and create a clear information hierarchy, so consumers can identify each product quickly. The dark bottle protects the active ingredients from light. The label is made from recycled paper. The ridged cap improves grip and makes opening easier for older people.
Press Kit
- Unique Properties
- This nutritional dietary supplements packaging uses simple icons and different colors to intuitively convey the benefits and characteristics of each supplement, helping consumers quickly identify and select what they need. For a clear information hierarchy, diverse vibrant color blocks are used as the backgrounds of different icons, with bold lines that make the key information stand out. This design achieves efficient information conveyance and enhance the overall attractiveness of the product
- Dimensions & Packaging
- product dimensions, 60 mm x 60 mm x 110 mm
- Tags
- Nutrition packaging, Flat icons, Color blocks for partitioning, Quickly identification, Information conveyance
- Production Technology
- 1.The dark bottle provides an ideal environment for preserving the nutritional dietary supplements, effectively protecting the active ingredients from light degradation.
The bottle label is made by repulping and deinking recycled paper. This approach transforms waste into a green material, greatly reducing wood consumption. It responds to the modern call for sustainable development. - Design Challenge
- The main challenge in this design was to help consumers quickly and accurately identify and understand all key information. To this end, the packaging utilizes vibrant color blocks to separate icons from text, ensuring that the key graphical elements stand out. Furthermore, the thickness of the elements gradually decreases from icons to product names and to dosage numbers, naturally guiding the focus of consumers throughout a clear information hierarchy.
- Project Duration
- Its design and development stated in Hangzhou, in Jun, 2023, and it was introduced to the Chinese market in October, 2023.
- Operation Flow
- 1.The key information of each supplement is efficiently conveyed with intuitive icons, helping consumers quick identify what they need.
The ridged design on the cap enhances friction, making it easy to open even for older people. - Research
- Traditional nutritional supplements packaging overemphasizes functional descriptions, preferring detailed text or realistic icons to illustrate ingredients or efficacy. This design breaks away from monotony. Each bottle variety features a minimalist flat icon, such as an eye, a heart, a liver, a bone or a shrimp, to represent the specific body part it targets or its key ingredient. This approach creates a unique visual identity, and helps consumers easily identify and choose what they need.
- Inspiration
- To capture consumers' attention, the packaging uses abstract, each bottle variety features a flat, abstract icon to represent the specific body part it targets or its key ingredient. For instance, a liver icon is used for liver health coated tablets, and a heart icon symbolizes coenzyme Q10 softgels. Moreover, the colors with high saturation are incorporated to evoke a sense of joy among consumers and establish a recognizable signature for the brand in a competitive market.
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