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Press Release

arcAdia Italian Vodka (Concept Bottle) Vodka Bottle

A' Design Award 2015 Iron Winner in Packaging Design

21 April 2016

arcAdia Italian Vodka (Concept Bottle) Vodka Bottle by Elia Pittavino
arcAdia Italian Vodka (Concept Bottle) Vodka Bottle by Elia Pittavino
arcAdia Italian Vodka (Concept Bottle) Vodka Bottle by Elia Pittavino
arcAdia Italian Vodka (Concept Bottle) Vodka Bottle by Elia Pittavino
arcAdia Italian Vodka (Concept Bottle) Vodka Bottle by Elia Pittavino

Elia Pittavino · CLIENT: Elia Pittavino

arcAdia is a concept bottle for Italian vodka. The bottle is made of glass and has a polygonal base of 10 centimetres in diameter and a height of 33 centimetres. The multi-faced form is easy to hold and to pour. Three versions are offered: a flat cyan glass, a silver finish with 70 percent opacity, and a black glass with 85 percent opacity that still shows the vodka inside. A gift package in light metal opens by twisting its upper part, which stays closed during transport. The shape is intended to look simple and evocative.

Press Kit

Unique Properties
acrcAdia is an Italian Vodka, made of glass as main material, the bottle is designed to appear simple & evocative.
Dimensions & Packaging
Vodka Bottle: Polygonal 10 cm diameter base, 33 cm height.
Gift Packaging: 13 cm diameter base, 36 cm height.
Tags
vodka, bottle, italian, italy, packaging, pack, premium, luxury, concept, design
Production Technology
The arcAdia bottle is mainly composed of glass, with 3 varieties of colours & treatments.
The "Cyan" bottle is made of flat coloured glass, the "Silver" one that has a 70% opacity silver reflecting finish.
The "Black" edition is made of black glass with a 85% opacity finish, that still allows to see the Vodka.
The gift Packaging is made of light metal, as the cap and it’s studied to let the shell be opened by twisting the main upper part, that remains closed when carried out for transportation.
Design Challenge
Deliver a shape that could be perceived as evocative, functional & easy to handle.
Project Duration
The first idea of the project come up in Italy the last months of 2014 and was developed since the Competition submission.
Operation Flow
The arcAdia Vodka interaction approach starts with the visual links made by the evocative external shape & facing treatments. When handled the bottle is easy to be held and served, thanks to its polygonal multi-faced shape.
The gift Packaging keep the user interaction in a twisting opening movement, that reveals the bottle once the upper part is lifted up.
Research
The arcAdia bottle is inspired by the luxury world and its correlated designs, as the concept focuses on the fashion and luxury markets, aming a simple and evocative design appeal. The research was also influenced by the ancient undisclosed worlds, iconic and mythological constructions, futuristic buildings. The strong “A” central character, mark of arcAdia, is linked up with the "Awen" glyph symbol that also in the modernity refers to the poetic and spitirual illumination.
Inspiration
acrcAdia is an Italian Vodka inspired by the ancient undisclosed worlds, with a futuristic way of seeing.
Image Credits
Elia Pittavino

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