Arcteryx and Still Young · CLIENT: Still Young
The design team hunted for fallen dead trees in the forest and transformed them into decorative columns by slicing and encasing them in glass. The tree rings on these columns serve as a visual testament to the trials and tribulations endured by the trees during their growth in nature a perseverance that resonates with the spirit of Arcteryx, which aims to break through limits and keep reaching upwards. The concept of tree holes is also applied to the first floor, where each scene draws inspiration from nature, catering to the desires of outdoor enthusiasts.
Press Kit
- Unique Properties
- The design narrative draws inspiration from adventures amid mountains and forests and pays homage to Vancouver's cultural context. Through a continuous dialogue with nature, the store guides consumers through diversified themed spaces, offering an unprecedented experience for both outdoor enthusiasts and the brand's veteran fans.
- Dimensions & Packaging
- The overall space emphasizes the harmonious blend of an outdoor feeling and a sense of technology. Display installations are crafted with acrylic and metal materials and mirror the forms of production line equipment. This choice seeks to spotlight the brand’s dedication to research and development and its modification techniques, while paying homage to its outdoor spirits.
- Tags
- Arcteryx, Flagship store, Premium outdoor products, Functional apparel, Mountain sports, Outdoor equipment, Windproof and cold-resistant
- Production Technology
- The design captures the essence of a natural mountain. A luminous installation in the shape of the brand's skeleton logo is placed on the rugged surface, forming a unique brand atmosphere in the external environment to invite customers into a setting that encapsulates the spirit of Vancouver's mountains and forests.
- Design Challenge
- The second floor is curated as an urban life product area for the 24 Collection, the Veilance Series, and in store sharing sessions on mountain skills. Throughout the entire space, elements of rocks, trees and wood grain are incorporated into the mountainous backdrop to express the brand DNA of ARC'TERYX. A combination of ambient lighting and localized lighting for products contributes to the creation of distinct atmospheres in different areas through the interplay of warm and cold tones.
- Project Duration
- Start time: November 2022
End time: October 2023
Location: Building S01, 19 Sanlitun Road, Chaoyang District, Beijing - Operation Flow
- The design team hunted for fallen dead trees in the forest and transformed them into decorative columns by slicing and encasing them in glass. The tree rings on these columns serve as a visual testament to the trials and tribulations endured by the trees during their growth in nature – a perseverance that resonates with the spirit of Arcteryx, which aims to break through limits and keep reaching upwards.
- Research
- Within the 24 collection product display area, wooden frame structures are adopted. Meanwhile, an irregular mountain shaped display platform creates an outdoor vibe through details on its base. A cavern shaped installation takes center stage in the area for sharing sessions on the second floor. Low tables made of timber piles, fabric sofas, and decorative floor stoves collectively craft a cozy setting infused with a woodland feel.
- Inspiration
- Situated on an L shaped site, the store features a facade crafted from gray rocks embedded with glass. Employing bold design techniques, this composition not only creates a striking visual effect but also demonstrates the brand’s distinctive and memorable identity.
- Image Credits
- Yuuuun Studio
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