The festival's corporate identity is based on the signal markings used during construction work. Its main colors: red, yellow and green correspond to the corporate colors of the three residential complexes that housed the festival. The lines of construction markings are applied to an art easel, a symbol of creativity, combining both the theme of construction and the theme of art in one image.
Press Kit
- Unique Properties
- The festivals corporate identity is based on the signal markings used during construction work. Its main colors: red, yellow and green correspond to the corporate colors of the three residential complexes that housed the festival. The lines of construction markings are applied to an art easel - a symbol of creativity, combining both the theme of construction and the theme of art in one image.
- Dimensions & Packaging
- Identity of the Festival is easily put on any Print and Outdoor Ads
- Tags
- Tanya Dunaeva, Typographics, Design, The Klen, Dmitry Krasnov
- Production Technology
- Graphic design in Photoshop and Printing for realization
- Project Duration
- The project was projected during 2 month in Moscow city and was presented (realized) in Samara city as part of the celebration of the International Children's Day on June 1, 2021
- Research
- The key goal was to find commonality between Festival and the Construction. It was done throufh combining Construction type design and Canvas that represents Art in life
- Inspiration
- The typographic solution is designed in a strict and slightly dry style, reminiscent of signatures on architectural blueprints, which are always more important than the underlaying image. The strictness of the design of the festival, was consciously made as close to the real appearance of the construction site as possible. It is emphasising the idea that there is always a place for creativity even in such serious professions as construction.
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