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Press Release

Artbird Packaging

A' Design Award 2022 Silver Winner in Packaging Design

22 April 2022

Artbird Packaging by Zhangyong Hou
Artbird Packaging by Zhangyong Hou
Artbird Packaging by Zhangyong Hou
Artbird Packaging by Zhangyong Hou
Artbird Packaging by Zhangyong Hou

Zhangyong Hou · CLIENT: Artbird

Artbird is a packaging series for handmade essential oil soap. Each soap is made with essential oils from different flowers, so every bar shows a different pattern. The outer box is cut with a vase shape, and the soap is seen through the opening. Each box uses a different vase shape, so every package is unique. The box is made of special paper with a strong texture. Decoration is kept to a minimum in order to show the natural color of the paper and the pattern of the soap. The design conveys the value of handmade work.

Press Kit

Unique Properties
This is a series of hand-made essential oil soap packaging. The soap is hand-made from essential oil from different flowers, so the patterns of each soap are different. Based on this feature of the product, the designer hollowed out different vase patterns on the outer box, and put them into the soap packaging box, there are beautiful vases, and each vase pattern is different, Every product is unique. It's wonderful for the people who buy it.
Dimensions & Packaging
Net content 235g,length115mm,width75mm,height22mm
Tags
Soap packaging, packaging design, Limited packaging, essential oil soap
Production Technology
The special paper with strong texture is selected as the outer package, and various vase shapes are cut out on the box at the same time. Did not do too much decorative patterns, retain the product's own characteristics and the primary color of special paper.
Design Challenge
The most difficult part is how to make consumers treat it differently from traditional industrial products and find out the charm of pure handmade products. This is a challenge and also interesting. In the end, they found a solution, cutting different vase shapes on the box, making each product different.
Project Duration
It will be launched in Dalian in January 2021 and completed in Dalian in February 2021
Operation Flow
Each package presents different patterns, which is the charm of handmade products
Research
Handmade products are different from large industrial products in its uniqueness. Each product is different, and each product has its own unique story. It is like a work of art, condensing the efforts of craftsmen. In order to convey these ideas, the designer combines the soap and the same handmade vase together, so that no soap can bloom charming patterns.
Inspiration
Artists extract essential oil from flowers and pour essential oil and different materials into containers to make them. The gorgeous colors are like the sunset in the sky. The soaps made in this way are unique. Bathing with essential oil and soap, your skin looks like a porcelain vase. Why not cut out different vase shapes on the outer package! Each package is a beautiful work of art, and each vase design is different.
Image Credits
#1#2#3#4#5 Creator Zhangyong Hou

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