Viktor Bilak · CLIENT: Expolevel
AS & Palitra is an exhibition stand designed to present wallpaper as an element of interior decoration. The aesthetic concept is based on the image of a pergola. The ends of the roof beams extend outside the stand, creating the impression that the interior turns into an exterior. Arches, columns, beams and wall fragments covered with wallpaper create an effect of openness. The wallpaper is shown in frames with back light, like pictures in a modern art gallery. The stand covers 154 square meters and is built with the Octanorm system, with surfaces of recycled chipboard.
Press Kit
- Unique Properties
- The goal of the stand AS & Palitra to present the company's products wallpaper as an element of interior decoration. Dominant element of the aesthetic concept of the stand is pergola. The ends of the roof beams placed outside the stand make the illusion of transformation interior to exterior.
- Dimensions & Packaging
- The exhibition stand is 154 sq.m., 22000 mm x 10000 mm x 4000 mm.
- Tags
- The image of pergola, modern art gallery, wallpaper manufacturer AS & Palitra, wallpaper in frame, pictures, back light
- Production Technology
- The stand constructed by Octanorm System, surfaces made from ecological recycled chipboard.
- Design Challenge
- The hardest part of this design activity was to choose the wallpaper in accordance to aesthetic concept of the stand and agree it with the client.
- Project Duration
- The project started in December 2015 in Moscow and finished in April 2016 in Moscow on exhibition MosBuild 2016 from 05 until 08 April.
- Operation Flow
- The visitors of the stand can see the wallpaper in frames on the walls like the pictures in modern art gallery with back light.
- Research
- The project required empirical research and selection of color and drawing of wallpaper depending on real context of nearby stands on exhibition.
- Inspiration
- The artistic concept of the stand based on the image of pergola. The stand organized by the arches, columns, beams, fragments of walls with wallpaper create the effect of openness. The color solution of the stand based on brown and white with elements of golden sand symbolised wood, white stone, sun.
- Image Credits
- Image #1: Photografer Viktor Bilak, AS & Palitra, 2016.
Image #2: Photografer Viktor Bilak, AS & Palitra, 2016.
Image #3: Photografer Viktor Bilak, AS & Palitra, 2016.
Image #4: Photografer Viktor Bilak, AS & Palitra, 2016.
Image #5: Photografer Viktor Bilak, AS & Palitra, 2016.
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