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Press Release

Aselsan Cluster Interface Dashboard Display

A' Design Award 2024 Silver Winner in Interface, Interaction and User Experience Design

18 April 2024

Aselsan Cluster Interface Dashboard Display by Ozge Fati Duman
Aselsan Cluster Interface Dashboard Display by Ozge Fati Duman
Aselsan Cluster Interface Dashboard Display by Ozge Fati Duman
Aselsan Cluster Interface Dashboard Display by Ozge Fati Duman
Aselsan Cluster Interface Dashboard Display by Ozge Fati Duman

Ozge Fati Duman · CLIENT: Aselsan

Aselsan new generation Instrument Cluster Interface enables a new level of user experience for its drivers as part of Aselsan Electric Vehicle System. The UX UI design aims offering users a seamless and intuitive driving experience while reducing cognitive load. By combining minimalistic 2D elements with shaded 3D graphics, enhanced depth and layering is achieved. Essential informations such as speed, charging and power usage states are clearly communicated through half circular gauges. Color-coded warning messages enable users to quickly discern the urgency of any required actions.

Press Kit

Unique Properties
As one of the Aselsan Electric Vehicle System components, Aselsan Instrument Cluster acts as a connection point between driver and vehicle. The UX/UI design aims offering users a clean and intuitive driving experience. Minimal and sharp UI design interacts its users without increasing cognitive load. Overall, 2D components are used together with shaded, 3D graphics to increase the depth and layering. Warning messages are separated into color groups according to criticality level.
Dimensions & Packaging
12.3 inch display, 1920 x 720 px resolution.
Tags
Cluster, HMI, Instrument Panel, UX, UI, Aselsan, Automotive, Dashboard, SGP, Interface
Production Technology
UX/UI designs and prototypes are made in Figma.
Design Challenge
Using the new advanced Aselsan Instrument Cluster as a blank canvas, transferring its visual qualities to the driver, designning an expressive, next generation yet subtle and user friendly interface and creating a transparent working environment for the drivers were the main challenges.
Project Duration
The project started in August 2021 in Ankara and finished in January 2024 in Ankara.
Operation Flow
The interaction with the screen is made with the help of a button group. Button group comprises 3 gear selection buttons, one rotary knob which enables cruising within the menus, increasing & decreasing the values by the rotary function and selection with the pushing function. There are 3 more buttons which are functioning as a home, back and brightness button. Additionally, since the vehicle that the cluster is used will operate in a speed-limited area, the speedometer has been set to 25 km/h.
Research
With the determination of UX UI requirements according to vehicles technical features, customer and project needs benchmark and field researches are made in order to assess the recent tendencies both functionally and visually. With the creation of initial designs, series of 3D analyses are made to review the field of view of different types of user groups through the steering wheel. User researches are made with professional commercial vehicle drivers. Revisions are made according to the results.
Inspiration
Aselsans new generation instrument cluster offers a high resolution screen and a wide range of colors to its stakeholders. This high quality screen enables a new level of user experience for electric vehicle drivers. In the design process, improving one of the most crucial touch points of a public transportation drivers working environment and making sure that the drivers are getting the feeling of the technology and electricity behind it, was the main source of inspiration.
Image Credits
Image #1: Creator Ozge Fati Duman, Aselsan Instrument Cluster Interface, 2024.
Image #2: Creator Ozge Fati Duman, Aselsan Instrument Cluster Interface, 2024.
Image #3: Creator Ozge Fati Duman, Aselsan Instrument Cluster Interface, 2024.
Image #4: Creator Ozge Fati Duman, Aselsan Instrument Cluster Interface, 2024.
Image #5: Creator Ozge Fati Duman, Aselsan Instrument Cluster Interface, 2024.
Video Credits: Creator Ozge Fati Duman, Aselsan Instrument Cluster Interface, 2024.
Patents
Copyrights belong to Aselsan, 2023.
Pending design registrations.

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