Tian Sheng Cheng · CLIENT: Shenzhen Jinjia New Intelligent Packaging Co., Ltd.
Ash2o is a packaging design for premium mineral water. The bottle holds water from Heavenly Lake in the Tianshan Mountains of Xinjiang, China. The silhouette follows the profile of the mountain range, and faceted geometric surfaces recall the form of the peaks. The body is made of glass and the cap is made of frosted plastic. The triangular shape gives a distinct grip when the bottle is opened, held and used. A multi-slide mold system was developed to shape the complex angled surfaces. The bottle can be reused after the water is consumed.
Press Kit
- Unique Properties
- This mineral water packaging design features water sourced from Heavenly Lake (Tianchi) in Xinjiang, China, nestled within the glacier-rich Tianshan Mountains. Located in a temperature inversion layer, the lake benefits from stable, mild temperatures due to atmospheric circulation, resulting in uniquely pure and naturally mineral-rich water abundant in beneficial elements like calcium, magnesium, potassium, sodium, and metasilicic acid.
- Dimensions & Packaging
- Width15 mm x Depth6 mm x Height 11mm
- Tags
- mineral water
- Production Technology
- The bottle features a glass body with a frosted plastic cap. Its multifaceted geometric design demanded extreme precision in mold engineering the asymmetrical angles required careful calculation of draft angles to prevent sticking. Ultimately, we implemented a multi-slide mold system to successfully achieve demolding for these complex surfaces.
- Design Challenge
- The design and manufacturing process for mountain-shaped bottle molds requires extremely high precision in blow molding and injection molding techniques. We use customized precision molds, creating multiple 3D-printed prototypes for testing. The mold's runner design and cooling system are repeatedly adjusted to ensure proper plastic flow and stable shaping during the molding process.
- Project Duration
- The project started in Shenzhen in December 2024, was completed in Shenzhen in May 2025, and exhibited in Shenzhen in June 2025.
- Operation Flow
- Adopting a three-dimensional mountain shaped design, the opening logic of the top bottle cap conforms to daily drinking habits. At the same time, the unique grip feel of the triangular bottle body allows users to obtain a different operational perception from conventional water bottles during opening, holding, and drinking, enhancing their memory points during use.
- Research
- Unique packaging helps brands stand out, allowing products to charge higher prices in the market. This approach offers reference for business breakthroughs in niche markets. The reusable bottle design aligns with sustainable development principles, encouraging consumers to recognize the value of packaging recycling and promoting environmental awareness in daily life.
- Inspiration
- For this premium mineral water project using Tianchi Lake's water source, we took inspiration from the Tianshan Mountains' glacial features. The bottle's silhouette mimics the mountain range's profile, with faceted geometric surfaces recreating the peaks' majestic contours. This unconventional design serves as both a direct visual reference to the water's origin and a bold shelf presence that breaks through category conventions.
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