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Press Release

Bake Sans Type Design and Specimen

A' Design Award 2024 Bronze Winner in Graphics, Illustration and Visual Communication Design

16 April 2024

Bake Sans Type Design and Specimen by Paul Robb
Bake Sans Type Design and Specimen by Paul Robb
Bake Sans Type Design and Specimen by Paul Robb
Bake Sans Type Design and Specimen by Paul Robb
Bake Sans Type Design and Specimen by Paul Robb

Paul Robb · CLIENT: S6 Foundry

Bake Sans is a geometric sans serif typeface created for branding and communication projects. The letterforms draw on the International Style and on the clarity of Swiss type design, combined with experimental shapes and curves. The family was produced with type design software and gives a consistent visual character across different applications. A companion specimen book presents the typeface. The specimen measures 210 by 290 millimetres and was printed in a limited run in four colours using digital offset printing.

Press Kit

Unique Properties
Bake Sans is a contemporary typeface that exudes style and personality. Inspired by the impartiality of Swiss-type design, this font is a meticulous fusion of contemporary shapes and curves. Crafted with modern and distinctive shapes, curves, and idiosyncrasies, this font offers the perfect visual consistency for branding and communication projects through the experiment forms.
Dimensions & Packaging
The specimen dimensions are 210 x 290 mm
Tags
Type design, Typeface, Specimen
Production Technology
Glyphs was used to create the Font family. The Type specimen book was printed as a limited run in offset digital, 4 colors.
Design Challenge
The major challenge was to create a modern San serif based on the traditional forming and adapt them to create a new visual language.
Project Duration
The project was started in June 2023 and finished in September 2023
Operation Flow
The typeface is available commerically
Research
Our research began with the origins of the International Style and Swiss type design, creating forms that could be expanded and adapted into new forms.
Inspiration
Inspiration was from the International Style, and the minimalism and clarity of Swiss-type design inspired the letterforms. Foremost was the concept of a geometric sans serif typeface but with an experimental feel.
Image Credits
Copyrights belong to Paul Henry Robb & Moira Bartoloni, 2023
Patents
Copyrights belong to Paul Henry Robb & Moira Bartoloni, 2023

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