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Press Release

Beauty from Underneath Packaging

A' Design Award 2023 Iron Winner in Packaging Design

20 April 2023

Beauty from Underneath Packaging by Birger Linke
Beauty from Underneath Packaging by Birger Linke
Beauty from Underneath Packaging by Birger Linke
Beauty from Underneath Packaging by Birger Linke
Beauty from Underneath Packaging by Birger Linke

Birger Linke · CLIENT: Birger Linke Design

French-Chinese medical skincare brand Vitalorga is committed to bringing out the beauty that is within every one of us; not through invasive plastic surgery or exogenic substances, but through minimal procedures and components that are already present in the body and delivers Beauty from Underneath. This is brought to life in the packaging with a multi-layer approach that always reveals the easily accessible solution below the surface. Today, Vitalorga is recognized as a Top 10 international medical skincare brand in China, available at more than 500 beauty clinics.

Press Kit

Unique Properties
French-Chinese medical skincare brand Vitalorga is committed to bringing out the beauty that is within every one of us, not through invasive plastic surgery or exogenic substances, but through minimal procedures and components that are already present in the body. It delivers 'Beauty from Underneath'. This is expressed through a multi-layer approach in the packaging that always reveals the easily accessible solution below the surface.
Dimensions & Packaging
Dimensions dependent on each item
Tags
Medical Skincare, Packaging, Vitalorga, French-Chinese, Premium
Production Technology
Multi-layered packaging approach
Design Challenge
To visually bring to life the communication concept of 'Beauty from Underneath' in the packaging concept.
Project Duration
Project launched in China in January 2022
Operation Flow
Multi-layered packing approach brings to life 'Beauty from Underneath'.
Research
The packaging takes into account the interaction with its users.
Inspiration
The challenge:
How can one visually bring to life the communication concept of 'Beauty from Underneath' in the packaging concept.
Image Credits
Photographer: Teo Studio, Singapore
Patents
N.a.

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