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Press Release

Because So Concept Store

A' Design Award 2021 Bronze Winner in Interior Space and Exhibition Design

23 April 2021

Because So Concept Store by Chaoran Liu
Because So Concept Store by Chaoran Liu
Because So Concept Store by Chaoran Liu
Because So Concept Store by Chaoran Liu
Because So Concept Store by Chaoran Liu

Chaoran Liu · CLIENT: Guangzhou Dima Decoration Engineering Co. , Ltd.

Because So is a concept store interior designed around the idea of the box. The box is a familiar object used to collect, classify and organize, and the interior explores the relationship between people and this simple form. Black, white and gray are the main colors, while metal lines add texture to a minimalist volume. Added decoration is avoided and light is given a central role, creating a calm and secure atmosphere. Two art booths display products and also offer places to rest. The store was completed in Fuzhou in November 2019.

Press Kit

Unique Properties
When designers operate private residential or commercial projects, designers will start from the owners' preferences and points of interest, and guide them to communicate with their own cultural aspirations, so as to extend the customers' preferences in directions that the customers are not aware of or have not considered. Guide customers to be subliminal and forward-looking.
Dimensions & Packaging
Art booth 1: size: 3m x1.4mx0.65; Art booth 2: size 6.5 m x0.8 mx1.05 m (both display products, landscape appreciation, rest of people, function and beauty of the design, the concept of harmony between man and nature as the main design).
Tags
Surrealism, Ruture, Box, Discovery, Fasion, Fantasyspace, Metaphysics, spiritual quest.
Production Technology
With black, white and gray as the main colors and metal lines, create a minimalist box with a strong texture, creating a calm and secure atmosphere.
Design Challenge
Land in China at present the design of the energy is not particularly prominent, often the hardest part of the design case is to identify the needs of customers, communicate with customers and lead customers, basic no internal factors, may exist in the history of some hobby, at current domestic demand are more diverse, many customers because of life habit and not very in-depth to explore the real suitable for his way of life. Therefore, we can't really understand what we like and what suits us. We can only constantly guide and make good things for customers to learn from.
Project Duration
The project started in August 2019 inFuzhou, and finished inNovember 2019, and Completion place: Fuzhou.
Operation Flow
Nothing can hold everything. Guess - an object. (click on the answer: box) Yes, it's the boxIn. the traditional sense, it is used to collect, classify and organize.
Research
The design direction of future residence, the research on the future livable environment of human beings, the prospect of science and technology from the direction of humanity, the realization of the requirement of culture for human habitation, in view of living in China, I have a deep understanding of the importance of humanity, which has a profound impact on the living conditions of individuals. From living to sleeping, the effects are profound.
Inspiration
With black, white and gray as the main colors and metal lines, create a minimalist box with a strong texture, creating a calm and secure atmosphere.The design concept of BOX advocates simplicity rather than simplicity, massiness without decoration, and emphasizes the effect of light. The Design is based on this.
Image Credits
Photographer: Lidi Photo credit: 2019

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