Xingyun Wubai · CLIENT: North Okura
Beidacang Junfei Wine is a liquor packaging design made of glass and paper. The bottle form follows the five senses design theory and refers to the peach blossom makeup of the Tang dynasty. The bottle cap is shaped like a peach blossom and is decorated with an ancient phoenix hairpin. The outer box takes its form from the cross collar and right lapel of Hanfu dress. A handle is integrated at the collar of the one piece box, so the package is easy to carry. The design links the brand name with historic Chinese clothing.
Press Kit
- Unique Properties
- Taking the brand name "Concubine Jun" as the central idea of the design, the design theme of Huaxia's "dressing the country" is to refine the "peach blossom makeup" that was popular in the Tang Dynasty to highlight the graceful, graceful and luxurious atmosphere presented by the concubine.
- Dimensions & Packaging
- five senses design
- Tags
- Fashion、Liquor packaging、
- Production Technology
- Glass, Paper
- Design Challenge
- Advance the development of packaging design
- Project Duration
- 15.9.2022 Shenzhen
- Operation Flow
- The box is based on the Hanfu "Jiaoling right lapel" as the creative point,The ingeniously designed handle at the collar of the one-piece box is easy for consumers to carry.
- Research
- Based on five-sense design theory, anthropomorphic design.
- Inspiration
- Based on the design theory of the five senses, the bottle shape is designed with peach blossom makeup, and the bottle cap is shaped like a peach blossom and decorated with ancient hairpins decorated with phoenix hairpins, reflecting the spirit of "junfei". The box is based on the "cross-collar right lapel" of Hanfu as the creative point, creating a visual feast of "Phoenix Crown and Xia Phi". The ingeniously designed handle at the collar is convenient for consumers to carry.
- Image Credits
- Shenzhen Jixing Creative Design
- Patents
- Shenzhen Jixing Creative Design
Press releases are available in 1 languages.