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Press Release

Belly Preg Mobile Application

A' Design Award 2022 Silver Winner in Mobile Technologies, Applications and Software Design

22 April 2022

Belly Preg Mobile Application by Ekaterina Pine
Belly Preg Mobile Application by Ekaterina Pine
Belly Preg Mobile Application by Ekaterina Pine
Belly Preg Mobile Application by Ekaterina Pine
Belly Preg Mobile Application by Ekaterina Pine

Ekaterina Pine · CLIENT: Ekaterina Pine

Belly Preg is an application that tracks the physical change of a pregnant woman and monitors all stages of development of a baby. It contains relevant information from various specialists and allows users to understand the size of a baby by comparing it to visual objects. The application includes checklists for all pregnancy periods, as well as tools for monitoring weight, blood pressure, water intake, kicks, and contractions calculator.

Press Kit

Unique Properties
The application monitors every physical change of a future mother and every stage of a baby's development. In addition, it provides access to relevant information authored by various specialists and allows visualizing the size of the baby by comparing it to usual objects.
The application offers checklists for each trimester, monitoring of weight and blood pressure. A water intake monitor can help keep track of water intake. The kick calculator will help keep track of a child's movements.
Dimensions & Packaging
The app is designed for iOS platforms. It is adaptable to many different resolutions and kinds of screens. Тhe submitted prototype is made for iPhone X.
Tags
Mobile, Application, User Interface, User Experience, Product design
Production Technology
For the research was used such programs as Miro, Figma, Figma Jam, the main documentation was kept in Coda. The surveys were conducted in Google Forms. The interface design was developed using Photoshop and Figma.
Design Challenge
During the design process, one of the most difficult stages was understanding the user needs and user journey map development. Women who use the application will be prepared for childbirth and motherhood and their stress level is lower. I hope that the percentage of women who gave birth to healthy babies among users of our application will be higher.
Project Duration
The project started in October and finished in December in Moscow, Russia.
Operation Flow
Once the app is launched, the user can interact with the tools that monitor the physical change of a woman and every stage of a baby's development. The user can insert her data like weight, blood pressure, water intake, tummy growth, kicks and compare it with normal values. A smart abbreviation calculator will tell you when it is time to take off to the hospital. The application offers checklists for each trimester. It provides access to relevant information. It allows visualizing the size of the baby by comparing it to usual objects in every gestation period.
Research
The design began with a competitor analysis. As competitors, I decided to take the top five pregnancy applications. During the research, five people were interviewed and a survey of more than two hundred people was launched. My respondents were women from more than six countries. These activities helped me to understand the user needs and to develop a user journey map. Based on the design principles, it was decided to use pastel colors. To facilitate development native patterns were applied.
Inspiration
This project was based on personal experiences during pregnancy. So, I decided to design the application for women who want to track their pregnancy and save life balance during this period. During my work I passed all stages of the design process, starting with competitors analysis. Then, I conducted interviews and a survey. These activities allowed me to create a persona, user journey map, and other artifacts, which I used to design the final product.
Image Credits
Image #1: Macrovector - Freepik.com (flushdesign), Freepik - Freepik.com (flushdesign), https://www.hiclipart.com/free-transparent-background-png-clipart-nemnx
Image #2: Xamtiw - Freepik.com (flushdesign), Katemangostar - Freepik.com (flushdesign)
Image #3: Freepik - Freepik.com (flushdesign), Bunnyhop - Freepik.com (flushdesign)
Image #4:Freepik - Freepik.com (flushdesign), Valeria_Aksakova - Freepik.com (flushdesign), Africa Studio - Freepik.com (flushdesign), Schantalao - Freepik.com (flushdesign), https://www.hiclipart.com/free-transparent-background-png-clipart-nemnx
Image #5: Kseniajoyg - Freepik.com
Video Credits: RODNAE Productions, https://www.pexels.com/@yankrukov, Ekaterina Pine
PDF document: Ekaterina Pine

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