Erika Baczo · CLIENT: Bergtor
Bergtor is a visual identity designed for a garage door brand. The identity is based on a solid grid system and a minimalistic typographic approach. Geometric elements are added to the letters to visualize the meaning of the name. The letter E is replaced by three shapes inspired by the main lines of a garage door, forming a simple pictogram. The palette is a duotone of black and fresh green, and Gotham is the main typeface. The logo and the visual system are drawn in vector format, so they can be adapted to different sizes for digital and printed media.
Press Kit
- Unique Properties
- The Bergtor brand identity main message concentrates on their quality featuring. The visual identity is based on a solid grid system and a minimalistic typographic approach.
The project visualizes the meanings of the chosen word by using symbolism by adding geometric elements to the letters. The three shapes in place of letter "E" is inspired by the main lines of a garage door. The letter “E” in the word Bergtor is a simple graphic symbol, a pictogram of garage doors. - Dimensions & Packaging
- The logo and the visual system were designed in vectoral format in order to make them adaptable to different sizes for both digital and printed media. Gotham is the main typeface as it is a geometric, simple, modern and solid font.
- Tags
- visual identity, modern, simple, timeless, feasibility, reliability
- Production Technology
- The unique visual corporate identity elements are produced by high-level digital printing on white, recycling paper.
- Design Challenge
- The visual form of the garage door is not a captivating sight, which is why creating the logo and the visual system was a great challenge. This visual distinction already appears in the visual graphics identification, but here it gets a new imposing structure and a fresh look. For a designer 'catching' simple ideas is the most challenging task. This project confirms the fact that creating something unique and simple is the only 'successful' way to execute this task.
- Project Duration
- The project started in November 2019 in Miercurea Ciuc, a town in Eastern Transylvania, Romania and was finished in January 2021 in the same location.
- Operation Flow
- One of the part of the brand identity was to create thank you cards for loyal customers. The primary purpose of the strategic planning of the thank you cards for loyal customers is based on interaction. The main goal is to reinforce and ensure long-term collaboration. The card's graphics concentrates on its quality featuring a somewhat playful vibe. The joyful graphics accomplish the production of a rich, complete and unique brand system.
- Research
- The main idea of the rebranding is simple purposeful, thusly if you cannot explain it simply, you do not understand it well enough. Our research process is based on this theory.
- Inspiration
- Brand identity is inspired by the minimal and clean aesthetic of Swiss design and uses simple typography and duotone (black and fresh green) colour palette. This making appear mature and solid.
The main motive was to reflect these core values in the visual identity of the rebranding, maintaining a modern and an easily memorable look. Summing up, the goal was to create a concept to the form with its own identity and originality that goes beyond the contemporary appearance. - Image Credits
- Credits to: Adobe stock - main image.
- Patents
- Copyrights belong to the CEO of the Bergtor company.
Press releases are available in 1 languages.