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Press Release

Blockazo Chocolate Bar for Sharing

A' Design Award 2022 Gold Winner in Food, Beverage and Culinary Arts Design

28 April 2022

Blockazo Chocolate Bar for Sharing by Tridimage
Blockazo Chocolate Bar for Sharing by Tridimage
Blockazo Chocolate Bar for Sharing by Tridimage
Blockazo Chocolate Bar for Sharing by Tridimage
Blockazo Chocolate Bar for Sharing by Tridimage

Tridimage · CLIENT: Tridimage

Blockazo is a one kilogram chocolate bar designed for sharing. The large bar is broken into big chunks before eating, so that several people can serve themselves. The design takes inspiration from the construction industry and from concrete, because the bar is like a building that must be demolished before it can be consumed. The surface is divided into rhomboid shapes that guide the breaking. The bar is made of chocolate with peanuts. The packaging is made of a flexible mix of polypropylene and polyethylene.

Press Kit

Unique Properties
Blockazo is a one-of-its-kind 1kg chocolate bar specially designed for sharing and breaking it up into big chunks of chocolate resulting in an unforgettable consumer experience.
Tags
chocolate bar, product design,
Production Technology
The bar is made of chocolate with peanuts and its packaging is made of a flexible mix of PP and PE.
Inspiration
The inspiration came from the construction industry and concrete, since this huge chocolate bar is like a big building that needs to be demolished to be consumed.
Image Credits
tridimage

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