Nio Life · CLIENT: NIO Life
Blue Sky Lab 2021 is a collection of bags, storage items and apparel made from materials left over from automotive manufacturing. The storage boxes are made from Haptex BASF leather, while the carry-on bags, backpacks and garments are made from safety airbag fabric and safety belts. The storage boxes can be used at home or inside a car, and the bags suit many everyday environments. The collection reuses premium materials that would otherwise be discarded. The aim is to reduce resource consumption and to support sustainable fashion.
Press Kit
- Unique Properties
- The entire Blue Sky Lab Life Collection is made from materials left over from the automotive manufacturing process, including storage bags made from BASF leather, carry-on bags and backpacks made from safety airbag fabric, and apparel made from safety airbag fabric.
- Dimensions & Packaging
- Multi dimensions
- Production Technology
- Safety belts, Airbags, and Haptex BASf leather
- Design Challenge
- The most difficult part is the core of the product. The designers hope to output the design standard and design style and form a unified product system with the future style, while the product is the carrier of the design style.
- Project Duration
- Opening of the project in December 2020, first sale in September 2021
- Operation Flow
- Storage boxes made of Haptex BASF leather can be placed at home or in a car for storing items. And multiple bag types which made by airbags and safety belts can be placed in multiple environments. In this way, the philosophy of the brand about sustainable fashion is being practiced.
- Research
- The concept of the collection aims to influence the development of sustainable fashion. Based on the waste of resources in the automotive manufacturing industry, the designers came up with ideas on how to create original and unique products for a new aesthetic. New designs that force consumers to think, make responsible choices and change their consumption habits are at the heart of the design.
- Inspiration
- The collection is inspired by the waste of resources in the production of automobiles. These materials are of premium quality and create a new aesthetic. Meanwhile, they reduce the planet's resource consumption and promote environmental protection and energy saving in the automobile manufacturing industry.
Press releases are available in 1 languages.