Kiyoka Yamazuki · CLIENT: Bon Vivant / Credit union
Bon Vivant is an information magazine distributed free of charge at credit union branches across Japan. Each bimonthly issue introduces local people, industries, regional products and tourist sites, connecting readers with the towns around them. The magazine measures 21 by 15 centimetres and contains about 15 pages. The cover illustration is hand drawn with brushes and acrylic paints on illustration board, using compasses, rulers and ruling pens, and is then refined in image editing software. Warm colours invite readers to take a copy home.
Press Kit
- Unique Properties
- This magazine is available at credit unions across Japan and is available for customers to pick up at their convenience. She created it with warm, hand-drawn illustrations and eye-catching colors to make it easy for customers to pick up and take home.
- Dimensions & Packaging
- Used for the cover illustration of the magazine.
Magazine size: 21cm x 15cm, 1mm thick (B5 size), about 15 pages
Published bimonthly, this year's theme is "World Heritage Sites and Festivals."
The illustrations are mostly hand-drawn, but sometimes Photoshop is used. - Tags
- #142430 Graphic, Illustration and Visual Communication Design Category Silver Award / Kumano Kodo
- Production Technology
- My works are mainly hand-drawn illustrations using brushes, acrylic paints, illustration boards, compasses, rulers, ruling pens, etc., and some are retouched in Photoshop.
- Design Challenge
- She didn't know how the magazine actually got from store shelves to customers' hands. However, the magazine did receive feedback from readers. One such comment, "Looking at the illustration on the cover, I felt nostalgia and a sense of the season, and it reminded me of home," made her happy.She didn't quantify the actual effect, so she doesn't know, but it seems that this activity was effective.
- Project Duration
- She was commissioned to do this project by a planning and production company (BOON Corporation + Shinkumi Sogo Service Corporation). She produced six books per year for each month over five years (30 books) from January 2011 to April 2018. The project was supervised by the National Federation of Shinkin Banks.
- Operation Flow
- Installed at Shinkin Bank branches/
Distributed free of charge/Information and gifts
This information magazine introduces people, industries, local products, and tourist spots working hard in each region of Japan, helping to steadily connect people and cities. - Research
- This magazine is a pamphlet distributed free of charge by Shinkin banks nationwide. How do customers get it? We think it is important for customers to get to know the local people and towns. She created eye-catching illustrations that convey the warmth and nostalgia of the town. As a result, people visit the area (by buying local products, etc.) and learn about its good points. I think this has connected people and towns.
- Inspiration
- This project was created as an information tool that can be placed in the storefronts of Shinkin banks nationwide and can be freely taken home. It is also an information magazine based on the concept of "shinkumi," which energizes people and cities. The theme of the issue for which she was asked to illustrate was Hiroshima Summer. She created an illustration based on the theme of the Itsukushima Shrine Orchestra Festival, which energizes people and cities.
- Image Credits
- Main image is Image #1 Illustrator Kiyoka Yamazuki 2015
Optional image #1 Illustrator Kiyoka Yamazuki 2015
Optional image #2 Illustrator Kiyoka Yamazuki 2014
Optional image #3 Illustrator Kiyoka Yamazuki 2014
Optional image #4 Illustrator Kiyoka Yamazuki 2015 - Patents
- Copyright Kiyoka Yamazuki 2014
Press releases are available in 1 languages.