Idilbanu and Partners · CLIENT: İdilbanu and Partners
The Bonna stand features a meticulously designed and thoughtfully segmented layout, strategically incorporating color, textures, materials, and zoning to highlight the brand’s distinct tableware collections. Each collection is presented to reflect its unique character, allowing visitors to explore the full range of Bonna’s premium products with ease.
Press Kit
- Unique Properties
- The Bonna stand offers a meticulously crafted layout that seamlessly blends aesthetics and functionality. Its unique zoning, organic wall cutouts, and dynamic material use create an engaging experience, guiding visitors naturally through the space. A welcoming bar fosters social interaction, while a digital catalog extends product exploration beyond physical displays. Thoughtful seating areas enhance engagement, making the stand both visually striking and highly immersive.
- Dimensions & Packaging
- This stand is 154 metersquares. It's width is 14 meters and depth is 11 meters. It's height is 4.20 meters.
- Tags
- Exhibition stand design, product display, tableware display, boonth design, branding design, interior design, interior architecture, stand design, fair design
- Production Technology
- The Bonna stand was designed using a strategic blend of spatial zoning, material experimentation, and user experience principles. Albond composite panels, organic wall cutouts, and dynamic lighting were carefully selected to enhance visual appeal and functionality. A modular approach ensured efficient production and adaptability. Digital integration, including a catalog display, enriched engagement. This design harmonizes aesthetics, interaction, and practicality for an immersive brand experience.
- Design Challenge
- The key challenge was balancing aesthetics and functionality while ensuring an intuitive visitor flow. Spatial constraints required innovative zoning and modular design. Integrating a digital catalog while maintaining a tactile experience was another hurdle. Production relied on Albond panels and sustainable materials, considering feasibility and brand values. Evolving trade show trends, visitor behavior studies, and technological advancements shaped the design, enhancing engagement and impact.
- Project Duration
- The project started in November 2024 in Istanbul and finished in December 2024 in İstanbul, and was exhibited in Messe Frankfurt Ambiente Fair in February 2025.
- Operation Flow
- The Bonna stand operates as an immersive brand showcase, guiding visitors through distinct zones that highlight each collection. Organic wall cutouts direct attention, while dynamic lighting enhances material perception. The bar fosters casual interactions, and seating areas encourage in-depth engagement. A digital catalog extends exploration beyond physical displays. This thoughtful layout maximizes flow, enhances visitor experience, and creates a seamless blend of functionality and aesthetics.
- Research
- The research integrated UX studies, market analysis, and product interaction research to create an immersive trade show experience for Bonna’s tableware display. Objectives included analyzing visitor behavior, enhancing engagement, and strengthening brand identity through strategic spatial design and zoning. Methods such as surveys, interviews, competitor analysis, and prototyping were used. Key findings highlighted atmosphere, intuitive navigation, and spatial organization as essential for engagement and brand perception.
- Inspiration
- The Bonna stand features a meticulously designed and thoughtfully segmented layout, strategically incorporating color, textures, materials, and zoning to highlight the brand’s distinct tableware collections. Each collection is presented to reflect its unique character, allowing visitors to explore the full range of Bonna’s premium products with ease.
- Image Credits
- Idil Banu Özcan / Architect / Founder of İdilBanu+Partners
- Patents
- All rights to the design belong to İDİLBANU and it can only be used within the scope of the offer, provided that its application is in İDİLBANU. The design cannot be installed by another contractor company at another fair without the consent of İDİLBANU or without paying the fee.
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