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Press Release

Boyue Palace Sales Center

A' Design Award 2023 Silver Winner in Interior Space and Exhibition Design

20 April 2023

Boyue Palace Sales Center by Kelly Lin
Boyue Palace Sales Center by Kelly Lin
Boyue Palace Sales Center by Kelly Lin
Boyue Palace Sales Center by Kelly Lin
Boyue Palace Sales Center by Kelly Lin

Kelly Lin · CLIENT: OCT Group Limited

Boyue Palace is a sales center located in Shenzhen Expo Bay, China, completed in May 2022. The interior covers 648 square meters and uses metal, stone, leather and wood finishes. Orange and green chandeliers hang in an irregular array, recalling the roots and vines of the banyan trees seen on Shenzhen roadsides. A large mossy landscape wall replaces a conventional wall surface. Cotton and linen carpets, curved furniture, wall paintings and plants create a calm setting. The design connects natural ecology with urban life and offers visitors an immersive experience.

Press Kit

Unique Properties
In the pursuit of making Boyue Palace a global cosmopolitan hub that merges social interaction, leisure, ecology, and arts, the designer strives to use natural ecology to activate young, dynamic and diverse living scenes, and convey the pure natural aesthetics. By doing this, it is possible to give individuals a rich immersive experience as well as greatly enhance its commercial value.
Dimensions & Packaging
Project Area: 648 square meters
Tags
Kelly Lin, Shenzhen Expo Bay, Natural Ecology, Sales Center
Production Technology
Metal, stone, leather, wood finish, etc.
Design Challenge
From the beginning to the end, the interior visually responds to the forms of nature, presenting cascading forms in accordance with nature. The iterations of the mountains are restored by the stone installation, which returns to the simplicity of nature. With wood geometry interspersed, the transitional space is full of interest under the linkage of nature and art, thus achieving the harmony and symbiosis between natural ecology and urban development.
Project Duration
The project is located in Shenzhen, China and completed in May 2022.
Operation Flow
The thin-necked orange and green chandeliers in a disorderly array mimic the upside-down roots and vines of the banyan trees that can be seen on the roadside in Shenzhen, conveying a dynamic strength. The conventional spatial wall has been replaced with a huge mossy landscape wall, which evokes the endless vitality of natural growth. Elegant carpets made of cotton and linen, curved furniture, art wall paintings, and lush vegetation all embody the free lifestyle and give the space a calming vibe.
Research
Shenzhen Expo Bay, also known as the World Exhibition Capital and the Bay Area Economic Giant, is undoubtedly the representative to Shenzhen's bay region. The Boyue Palace, which is situated here, is naturally endowed with the ecological environment and urban vitality brought about by its humanistic geographical location.
Inspiration
Inspired by the positioning concepts of city living room and natural ecology, the designer integrates the humanistic heritage of the Shenzhen Expo Bay with the international identity coordinates, to realize natural inclusiveness and promote upward vitality.
Image Credits
Photographer MConcept

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