This concept design for BAM’s New Wave event captures the dynamic energy of theater through die-cut typography and stage-inspired lighting patterns. Drawing from the movement of drapes and the interplay of light and shadow, the design creates a layered, immersive experience. Each chapter features distinct patterns blended with imagery, forming a cohesive visual narrative that reflects the event’s diverse themes while maintaining a unified identity.
Press Kit
- Unique Properties
- This concept design for the BAM (Brooklyn Academy of Music) event "New Wave" draws inspiration from the dynamic interplay of theater drapes and stage lighting. Employing die-cut typography and lighting patterns, the design reflects the diverse chapters and themes of the event. Each chapter is characterized by a unique pattern, mixed with images to convey a cohesive visual narrative.
- Dimensions & Packaging
- Width 16.5mm x Depth 2mm x Height 16.5mm
- Tags
- Publication, typography, layout, book design, pattern, die-cutting.
- Design Challenge
- The greatest challenge was balancing artistic expression with functional clarity while differentiating each category with distinct patterns. Translating stage movement into static design required extensive experimentation with die-cut techniques and lighting effects. Historically, theater design influenced visual storytelling, while socially, the work navigated diverse audience interpretations. Externally, production constraints and material limitations necessitated adaptive solutions, ensuring feasibility while maintaining the design’s immersive intent.
- Project Duration
- The project started in November 2023 and finished in March 2024 and was exhibited in the AIGI Baltimore Gallery in March 2025.
- Inspiration
- Designed a captivating and visually engaging booklet for the Brooklyn Academy of Music event, drawing inspiration from theater lighting and stage design. Blended sans and serif typefaces in the table of contents to merge classic and modern aesthetics. Incorporated wave motifs and die-cut elements to create a sense of rhythm, echoing the dynamic interplay of light and shadow on stage.
- Patents
- Copyrights belong to Ying Han, 2025.
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